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WordPress and the future of print media
Magnus Nystedt Flowcom
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• [email protected] • flowcom.se/magnus • +46737085506 • @flowcom • facebook.com/flowcomab
Brief background
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Tough times for print
• 398 editorial positions disappeared 2013 (newspapers in Sweden)
• At least 38 local offices closed 2013 • Big cities doing ok • Rest is not • Add to that the difficulties faced by other types of local media
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Is local the answer?
• Local • Hyperlocal • Microlocal !
• The more local the better?
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Lots of examples
• thebatavian.com • westseattleblog.com • www.lionpublishers.com • www.berwickshirenews.co.uk • www.paloaltoonline.com • www.saddleworthnews.com • bangordailynews.com • www.bjuvsnytt.se
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Our context
• VLT (Vestmanlands Läns Tidning) • Old media, print • Trying out web
• Västerås Tidning • Old media, print • Free (Thursday and Saturday)
• Trying out web • Local offices for national tv, radio
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Readers changing habits
• News is not dead! • We believe we want more news than ever • Consumption habits change • Easy (and cheap) access to news and entertainment online
• Showered with international and national news • But where is the local news?
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Revenue
• Advertising • Subscriptions • Other !
!
• One-‐two punch: • First the Internet and webb, then mobile
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Paywalls
• Some success but dubious effect • We don’t believe this is a viable long term solution
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Technology
• High licensing cost • Easy to be locked into one solution • Slow upgrades • Building your own • In-‐house expertise • Silos
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Technology that enables
• Multiple channels • Events • Reports • White papers • Data • Podcasts etc. • Sponsored content • Custom solutions • Difficult balance to strike
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Conflict
• Editorial • IT • Sales
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• Shift in thinking • Getting over the paper legacy • Brands have lost their soul
Mindshift
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Paper != money
• Paper will still be there but its role will change • Paper supports web, not web supports paper
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Use the brand -‐ Create a meeting place
• Use the brand • Strong brands that are not being used to their full potential
• Strengthen brand position • Relationships • Relevance
• Social media (integrated) • Multiple webs
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WordPress = flexibility
• 2 levels • The power of the customer • WP is an open solution so the customer can take the WP-‐web somewhere else and continue development
• Modular • WP is used as the core of a publishing system where existing plugins are used side by side with custom ones
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Transparency
• As a consultant you are open about what you do • A different type of selling (value, not hours) • Recognizable • Many users are already using WordPress for their own sites so it’s familiar to them
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Cost
• Since there is no license cost, money can be put on other things
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User generated content
• What makes users contribute?
• Familiar interface
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Microlocal, specific
• We are naturally connected to and curios about what happens immediately around us
• Focus on microlocal,then aggregate
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Empower journalists (and publishers)
• Journalists need tools and skills to do their job, do it quickly, get content out to the audience
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Web Production Automation
• Easy deployments • Check out your complete web and go
• Something we’re working on • wpstarter.io
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Monitoring the news
• What is being said about your local community on the web, social media, etc
• Something we’re working on
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Conclusion
•WordPress is not the magic bullet • But it can be a key enabler •We carry a responsibility to influence and help out • Still requires mind shift • Limitless opportunities
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Go WP :)
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