Windows Store for Windows 8.1

Ted DworkinPartner Director of Program Management2-123

New design, new promotion and monetization opportunities

Progress since Windows 8 launchNew user experienceMore flexibility for developersUpdating to Windows 8.1

Agenda

Transparency, Flexibility, Partnership

Industry-leading economics

Progress since Windows 8 launch

8 months

Hundreds of millions of app downloads

Welcome to the Store

Delivering to more than 200 countries

Listening and improving

Average review time = 2.2 days

Improvements

Support for M-rated gamesCrash data from certification Detailed feedback for failure conditionsEnhanced analytics views for ratings and reviewsPolicy clarifications

All policy updates noted

Windows Store redesigned

More effective merchandising…powered by

Demo: new Store design

Increased flexibility for developers

Consumables

Stored value and gift cardsArgentinaAustraliaAustriaBelgiumBrazilCanada ChileColombiaCzech RepublicDenmark

FinlandFrance Germany GreeceHong KongHungaryIndiaIreland IsraelItaly

Japan Korea Mexico Netherlands New Zealand NorwayPolandPortugalRussia Saudi Arabia

SingaporeSouth AfricaSlovakiaSpainSweden Switzerland TaiwanTurkeyUnited Arab EmiratesUnited KingdomUnited States of America

App bundles

Increased app roaming limits

70 new developer markets (191 total)

Download analytics data

Demo: updating to 8.1

8 to 8.1 just works

Open for 8.1 Store apps at launch

Progress since Windows 8 launchNew user experienceMore flexibility for developersUpdating to Windows 8.1

Summary

Transparency, Flexibility, Partnership

Resources

Sessions:3-121 Monetization Opportunities for Windows Store Apps3-125 Fast Lane for Certification3-126 Validating Purchases for your App

Dev Center on MSDN:App Builder blog Take your app to market

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