Information Architecture: Helping academia target market needs
Alfredo Sánchez, PhDUniversidad de las Américas Puebla
http://ict.udlap.mx
The market wants…
The market wants…
“Despite the technocratic and materialistic bias of our culture,it is ultimately experiences we are designing, not things”
Bill Buxton
College graduates want…
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Two major roles of academia
Which competencies should a UX designer have?
Competencies of a UX designer
• Information architecture– Interface structure, navigation scheme
• Interaction design– Task fulfillment, flow, page-level layout
• Usability engineering– Matching expected and actual user behavior
• Visual design– Consistent, user-aware visual treatment of interface components
• Prototype engineering– Construction of tangible composition of interactive components
[Steve Psomas, Workday, 2007]
?
Multi-disciplinary teams
Education
Informationdesign
Softwareengineering
CommunicationPsychology
Main challenge: The old university organization
Disciplines, departments have built insurmountable walls
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A few effective workarounds
• Elective courses• Shared course codes• Joint thesis projects• Joint faculty projects• <your ideas here>
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Information Architecture: Helping academia target market needs
Alfredo Sánchez, PhDUniversidad de las Américas Puebla
http://ict.udlap.mx