Download - What's an API Thingy?
What is an API Thingy?
Jason Cameron@jsncameron
www.youneedamobileapp.com
Mobile Marketing Consultant | Jason Cameron
I ask many ‘Appreneurs’ if they have an API available and the
response I often get is…
Mobile Marketing Consultant | Jason Cameron
“What’s that?”…
Mobile Marketing Consultant | Jason Cameron
The term “API” is an acronym for “Application Programming Interface” • It’s a programming language for two
different applications or software to communicate While allowing them to message their friends...
• Like a road between two islands, it allows information (instead of cars) to travel to and from each one.
Mobile Marketing Consultant | Jason Cameron
APIs are Everywhere
• Many marketing tools and online platforms rely on them
• They’ve helped them become much easier to use, like Mailchimp, Facebook and Twitter to name a few
Mobile Marketing Consultant | Jason Cameron
The reason they are so important in many app projects is because…
Mobile Marketing Consultant | Jason Cameron
• People normally want their app to send or take information from another database or server
• This is only possible if there’s a road or API to get there…that the app can connect to. No road, no app.
Mobile Marketing Consultant | Jason Cameron
Photo Credit: http://mt-y(.)deviantart(.)com/art/Connections-143519661
The Beauty of APIs
• They make our lives so much easier and will continue to do so
• Kind of like London’s transport system, it’s so well connected that it’s easier to get around
Mobile Marketing Consultant | Jason Cameron
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Jason Cameron020 3289 8494
twitter: @jsncameron
Mobile Marketing Consultant | Jason Cameron