Download - What is Twitter and how can you use it?
DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
What is Twitterand how can you use it?
DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
• Steve Hubball, Data Analyst
• Andy Gaukrodger, Content, Search and Social Specialist
DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
Who do we work for?
DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
What is Twitter?
DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
The numbers
DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
• What is Twitter for?
• What can you do with Twitter?
• What should you say?
• What shouldn’t you say?
• What else can it do?
How is it used?
DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
• Build your brand• Drive people to your website• Drive people to other branded properties – blog, YouTube, Flickr etc• Grow your audience• Give something to your audience• Test the opinion of your audience
Why should brands Tweet?
DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
The anatomy of a Tweet
DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
• < 140 characters
• # hashtags
• Links
• Attachments
The anatomy of a Tweet
DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
10 Points to remember in 140 characters
Using your real name and face adds trust to your profile
DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
Profile
DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
10 Points to remember in 140 characters
Don’t worry about getting it wrong – learn by doing
DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
Don’t worry about getting it wrong
DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
10 Points to remember in 140 characters
It’s not about what you’re doing, it’s about what you’re interested in
DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
It’s whatever you’re interested in
DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
10 Points to remember in 140 characters
Tweet, listen, engage – repeat...
DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
Tweet, listen, engage
DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
Tweet, listen, engage
DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
10 Points to remember in 140 characters
It’s called social networking, so have a conversation
DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
Have a conversation
DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
Have a conversation
DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
10 Points to remember in 140 characters
Regularity is the stuff of good Tweeters
DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
Regularity
DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
10 Points to remember in 140 characters
Pay it forward: Retweet, don’t steal
DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
Retweets
DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
10 Points to remember in 140 characters
Retweets will get you followers, quality content will keep those followers
DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
Quality content
DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
10 Points to remember in 140 characters
Namedrop!
DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
Namedrop!
DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
Namedrop! #FF - Follow Friday
DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
10 Points to remember in 140 characters
Twitter is not an island, it’s for building your brand, driving traffic, etc.
DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
Twitter is not an island
DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
• Go to www.twitter.com• Sign up• User name• Settings• Profile• Find some people to follow• Tweet from www.twitter.com or a “client”
How do I start?
DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
• @replies
• DMs
• Lists
• HootSuite
Advanced Tweeting
DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems
Get Tweeting!