What aboutWeb Vitality

#5 key facts

All companies have up and down periods during their activity

#1 Up & down

Wrong times :(

#1 Up & down

Clust, Alapage, Lycos …

#1 Up & down

Good times ;)

Google, Facebook, Twitter…

All these companies have one point in common : the care care about their users’

feedback

#1 Up & down

« The effectiveness does not depend on the size of the business but the professionalism of the men who compose it »(Didier Mériaux, French good guy !)

#2 Best ideas could come from your team !

Regarding their positions, all your team members are naturraly awake around their know-how

#2 Best ideas could come from your team !

By example, Google employees have 20% freetime job to work on personal projects

More about brand-utility ?

#2 Best ideas could come from your team !

#3 You are not alone on the market OMG !!

Gosh, I’m not the only one company to provide this service

#3 You are not alone on the market OMG !!

What’s the difference between my offer and an other one ?

#3 You are not alone on the market OMG !!

What are my customers’ needs and how to satisfy them?

#3 You are not alone on the market OMG !!

Are you sure to listen the feedback of my customers ?

#3 You are not alone on the market OMG !!

Are my partners the good ones?

#4 Tools to reach your objectives

Regarding your objectives, you have to select a suitable tool !

#4 Tools to reach your objectives

VisibilityAds, SEO, SEM, optin,…

#4 Tools to reach your objectives

Acquiringmailing, games, clic factory,…

#4 Tools to reach your objectives

User experiencedesign, usibility, user testing…

#4 Tools to reach your objectives

Engage conversationfeedback platform, FanPage Facebook,

Twitter …

#5 So What is Web Vitality ?

Webmarketing ≠ Webvitality

Strategic marketingPerformance analysis

Traffic acquiringLoyalty }Results of marketing

campaign+

Perception of your identity & loyalty by

fans or users

#5 So What is Web Vitality ?

The expression of ideas and on the internet ! resources which allow you to

increase your identity and your visibility

L ’expérience utilisateurTo go further…

Damien Anfroy – 29 years old / DAWA AgencyMA Usability and webdesign 2003 - CANADAWorld Wide Product Manager Tom’s Guide & Tom’s Hardware (2006-2009)Founder of DAWA (since Februar 2010)

Blog : http://blog.dawa.fr www.facebook.com/agencedawa Twitter : @DamienAnfroy