Download - Web analytics Ararteko
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Estadísticas web (WebAnalytics)
Marc Garriga: mgarrigap.info
Vitoria, miércoles 13 de abril de 2011
Dirección de Estudios y Modernización del Ararteko
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“The ideals I want to transmit to my kids are: work hard, be ethical, be curious”.
Avinash Kaushik
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- Definir qué es la analítica web y cuáles son sus conceptosesenciales.
- Proporcionar unos consejos básicos para poder tenerunas estadísticas web de calidad.
Objetivos
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- Nomenclatura básica de las estadísticas web.
- Generación de estadísticas por logs vs tags.
- Otros modelos: por encuesta, por panel.
- Principales herramientas actuales.
- Consejos tener en cuenta para poder tener unas estadísticas de calidad.
Índice
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Analítica Web:
- Estudio del uso que se hace de una web a partir de los datos que se derivan de la navegación que han realizado sus usuarios.
Definición
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¿Cómo funciona?
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152.152.98.11 yisou.com - [15/Nov/2011:16:32:50 -0500] "GET /jobs/ HTTP/1.1" 200 15140 "http://www.google.com/search?q=salary+for+data+mining&hl=en&lr=&start=10&sa=N" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322)“ "c=r3rjlvjk8ryndf"
252.113.176.247 kdnuggets.com - [16/Feb/2011:00:06:00 -0500] "GET / HTTP/1.1" 200 12453 "http://www.yisou.com/search?p=data+mining&source=toolbar_yassist_button&pid=400740_1006" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; MyIE2)" "c=xcv8889sdf8aad"
252.113.176.247 kdnuggets.com - [16/Feb/2011:00:06:01 -0500] "GET /kdr.css HTTP/1.1" 200 145 "http://www.kdnuggets.com/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; MyIE2)" "c=xcv8889sdf8aad"
252.113.176.247 kdnuggets.com - [16/Feb/2011:00:07:10 -0500] "GET /images/logo.gif HTTP/1.1" 404 0 "http://www.kdnuggets.com/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; MyIE2)" "c=xcv8889sdf8aad"
152.152.98.11 kdnuggets.com - [16/Nov/2011:16:32:50 -0500] "GET / HTTP/1.1" 200 15140 "http://www.google.com/search?q=salary+for+data+mining&hl=en&lr=&start=10&sa=N" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322)“ "c=r3rjlvjk8ryndf"
89.78.123.1 yisou.com - [16/Nov/2011:16:40:07 -0500] "GET / HTTP/1.1" 200 15140 "http://www.google.com/search?q=salary+for+data+mining&hl=en&lr=&start=10&sa=N" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322)“ "-"
¿Cómo es un fichero de log?
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1 petición por cada recurso web (hits)
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Visita recibida
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Páginas servidas
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Visitantes únicos
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Duración
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Referrer
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Palabras buscadas
http://www.google.com/#hl=es&xhr=t&q=ararteko&cp=5&pf=p&sclient=psy&aq=0&aqi=&aql=&oq=arart&pbx=1&fp=5b23fa69ade4ef62
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Paths
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Navegadores más utilizados
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Errores detectados
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Origen geográfico de las visitas
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152.152.98.11 yisou.com - [15/Nov/2011:16:32:50 -0500] "GET /jobs/ HTTP/1.1" 200 15140 "http://www.google.com/search?q=salary+for+data+mining&hl=en&lr=&start=10&sa=N" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322)“ "c=r3rjlvjk8ryndf"
252.113.176.247 kdnuggets.com - [16/Feb/2011:00:06:00 -0500] "GET / HTTP/1.1" 200 12453 "http://www.yisou.com/search?p=data+mining&source=toolbar_yassist_button&pid=400740_1006" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; MyIE2)" "c=xcv8889sdf8aad"
252.113.176.247 kdnuggets.com - [16/Feb/2011:00:06:01 -0500] "GET /kdr.css HTTP/1.1" 200 145 "http://www.kdnuggets.com/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; MyIE2)" "c=xcv8889sdf8aad"
252.113.176.247 kdnuggets.com - [16/Feb/2011:00:07:10 -0500] "GET /images/logo.gif HTTP/1.1" 404 0 "http://www.kdnuggets.com/" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; MyIE2)" "c=xcv8889sdf8aad"
152.152.98.11 kdnuggets.com - [16/Nov/2011:16:38:10 -0500] "GET / HTTP/1.1" 200 15140 "http://www.google.com/search?q=salary+for+data+mining&hl=en&lr=&start=10&sa=N" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322)“ "c=r3rjlvjk8ryndf"
89.78.123.1 yisou.com - [16/Nov/2011:16:40:07 -0500] "GET / HTTP/1.1" 200 15140 "http://www.google.com/search?q=salary+for+data+mining&hl=en&lr=&start=10&sa=N" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322)“ "-"
Toda la info está en el fichero de log
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Por tags…
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Por panel…
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Herramientas analíticas
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¿1 millón de páginas vistasson muchas?
¿Y 1,2 millones de páginas vistas ?
¿Y 5 millones de páginas vistas ?
¿Cómo interpretar las cifras?
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¿1 millón de páginas vistasson muchas?
¿Y 1,2 millones de páginas vistas ?
¿Y 5 millones de páginas vistas ?
Contextualizar…Contrastar…
Web Ayto. de Barcelona, cifra de todo el año 1997
Web Ayto. de Barcelona, cifra media diaria 2009
Web Ayto. de Barcelona, Nevada: 8 y 9 marzo 2010
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#1: Conoce bien cómo se generan los indicadores
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#2: Conoce la variedad de indicadores
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#3: Siempre compara con periodos anteriores
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#4: Desgrana hasta llegar al detalle deseado
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#5: Explica el pq. de los datos obtenidos
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#6: Complementa con datos externos
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#7: Innova el catálogo de servicios web analytics
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#8: Constantemente hay que hacer pedagogía
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#9: Integra la analítica web con otros datos
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#10: Hay que venderse adecuadamente
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Siempre con sentido común y humor!
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Marc Garriga mgarrigap.info