Transcript
Sales: Lead Generation
Monitor - purchase intent, demographics, geography
Engage - push leads through sales cycle
Marketing: Performance Tracking
Content - Track engagement success & integrate Marketing tools.
PR - Message amplification and crisis management.
Support: Reduce Churn
Churn reduction and efficient resource allocation.
Lower cost of ownership with enterprise integration.
HR: Cost-Efficient Execution
Cost efficient - simple to manage.
Relevant - quick & targeted searches
Summary
• Take holistic approach to social media across the entire organization.
• Understand which numbers (revenue, HR costs, marketing budget) you are
affecting.
• Measure and set relevant metrics to make significant impact.
Marketing
Product HR
SupportSales
ROI