VALENTINE’S DAY& ECOMMERCE

eCommerce retailers look to 'feel the love' from customers this upcoming

Valentine's Day season. Here are some tips from the Nextopia

team on how to optimize your ROI this Valentine’s Day

Top 9 Valentine's Day eCommerce Tips

Drive Traffic with Blog Posts

EmailCustomers

Gender Specific Showcases

Offer Free Gift Wrapping

Guarantee Shipping

Before Feb 14th

Add Romantic Flare to your Online Shop

Make Gift Receipt Available

Use Social Media

Run a Sale and Promote e-gift Cards

Online Sales Rose 8% on Valentine's Day between 2013 and 2014

Valentine’s Day mobile sales increased significantly in 2013

Increase In Department Stores

20%

Increase In Gifts

17%

Increase In Apparel

15%

Increase In Health And Beauty

Online Sales in 2014 improved in 4 categories

Data collected on Valentine’s Day 2014 from 500 million online shopping experiences showed that

of all online traffic

Mobile accounted for

36.8%

of total online sales

17.2%Mobile acquired

of all online sales, while mobile only accounted for

11.4%

5.6% of online sales

iOs users spent more per visit compared

to Android

$132.28 $110.54

VS

Shoppers referred from Facebook averaged

per order

$125.24

Shoppers referred fromPinterest averaged

per order

$147.74

The Social Influence

@nextopia

Sources:http://www.retailcustomerexperience.com/news/online-shopping-up-8-percent-in-the-week-before-valentines-day/http://www.retailtouchpoints.com/topics/omnichannel-cross-channel-strategies/online-sales-soar-for-valentine-s-day-2014-up-8-yoyhttps://www.prestashop.com/blog/en/10-valentines-day-e-commerce-marketing-ideas/

www.nextopia.com&

#1 Global Provider of eCommerce Site Search Navigation Solutions

in incremental revenue

Retailers gained up to

$35.3 mill

ion

Experienced an in average order value the week leading up to Valentine’s Day11% Im

prov

emen

t

24%Total conversionsalso increased by

Smartphone users shopped more, accounting for 23.3%, while tablet sales accounted for 13.3% of sales