Download - Ux driven development christoffer a nordic mobile developer summit 2013_rev d

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Christoffer AnderssonNordic Mobile Developer Summit 2013StockholmNovember 07, 2013

User experience at the heart of product development


Is User Experience Important?


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UX – Past and present

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Are you and your company competitive?

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Neonode – powering next-gen experiences



• https://www.youtube.com/watch?v=gYQ0Qi5tufI

Video - The future is here (Neonode)


Customer & partners



New technologies – new possibilites

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• Easy to use

• Efficient

• Fun to use

• Feels great

User experience – at the heart of development

Good Enough 5 years ago – Not competitive today


Connecting & ConvertingLoyalt

y / CRMIn

House

User Journey Business objectives User demographics

Select User App features

Best of breed developers

Other industries

Process touch-points

Feature Shortlist

Key process

Demographics Features

Credit: www.exiconglobal.com

Does development start with the specification?


Learnings

• Do personas – start with real person(s)

• Who, What, Why, then how

• Prototype early, often and quickly

• Observe, document, communicate

• Less is more

• Continue after launchCopyrights, images and trademarks owned by respective company. Contact [email protected] if you have comments.


Good examples


Questions and ideas


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Download - Ux driven development christoffer a nordic mobile developer summit 2013_rev d

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