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Using Social Media for Professional Networking
Shaundra WalkerHead of Reference
Hunt Memorial Library, Fort Valley State University
Georgia Council of Media Organizations ConferenceOctober 8, 2009
Columbus, GA
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OverviewGrowth of Social NetworkingPersonal BrandingLeveraging the Power of Social Media for
Professional NetworkingLinkedInFacebookVisualCV
My Personal ExperienceQuestions, Comments, Discussion
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Social Networking: Not Just for KidsOne third (35%) of American adults over 35
have a profile on a social networking web siteFour times as many as three years ago51% of social network users have two or
more online profiles (Facebook, LinkedIn, etc.)19% have multiple profiles to separate
personal and professional-Lenhart, Amanda. “Adults and Social Networking Sites”. Pew Internet
and American Life Project
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Why Social Media for Professional Networking?AffordabilityEase of accessLow learning curveNetworks as aggregator
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Concerns About Using Social MediaPrivacyUnsolicited and unwelcome “friends”Maintaining a Professional Image
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Your Personal BrandThe process by which we market ourselves to
othersYou have a personal brand, whether your
actively involved in shaping it our notYour online brand is an extension of your
personal brand:Email addressWeb Search resultsSocial network identities
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•Over 48 million users•170 industries•200 countries•Company profiles•Personal profiles
Education Experience Contact Info
•Limited # of apps
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Company Profiles•Identify key employees•Find people you know•Key Statistics•New hiresPopular profiles
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Applications•Enrich your profile•Add additional functionality beyond the basics
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GroupsConnect with:1. Professional
organizations2. Alumni networks
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Leveraging the Power of LinkedInConnect with colleagues
Co-WorkersProfessional Committee Members
Share information about projects and activities
Expand your networkResearch Companies and IndividualsSee who you know in commonGet IntroducedMake Connections
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Tips & TricksCreate at least a basic listingInclude a summary – “Online Elevator Speech”Connect with Facebook “Professional” friendsJoin Groups
Professional AssociationsAlumni Groups
Link Out and Feed InVisualCVBlogLibrary or Faculty Web SiteTwitter
Add profile link to email signature
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FacebookLargest of the social networks175 million users and growing>30 – fastest growing groupConnects users around common interests
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Leveraging the Power of FacebookUse to locate and
follow-up with professional friends
Share and receive information of value
Stay in touch with geographically dispersed colleagues
Identify and build on personal and professional interests
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Tips & TricksUse Friend ListsUse Privacy SettingsTurn off Public ProfileCheck Applications’ AccessShare Useful InformationInclude links to:
LinkedIn ProfileVisualCVBlog, faculty/staff web page, library web site,
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Family/Social Friend View
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Professional Friend View
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VisualCVPersonal brand managementReal-time CVLink to:
PresentationsWeb SitesRich Media Library TutorialsLetters of Recommendation
“LinkedIn in HD”
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UsesOnline ResumeJob SearchingProfessional NetworkingCompany Research
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Leveraging the Power of VisualCVCreate different cv’s
for different purposesEmphasize skills and
proficienciesShare on other social
networksAdd link to your email
signatureReview statistics
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Tips and TricksUpdate frequently
PresentationsAccomplishments
EnrichLinks to web sites,
library guidesRich media (flash
simulations) tutorialsPhotosVideo
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Taking It a Step FurtherGoogle yourselfKeep profiles fresh – review and update
frequentlyCreate once – publish everywhere (blog/feed)Consume and share
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My Personal ExperienceStaying in-touch with colleaguesStaying connected with the profession
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Contact Mehttp://www.linkedin.com/in/shaundrawalkerhttp://www.visualcv.com/shaundrawalkerhttp://www.twitter.com/shaundrawalker