Unlocking the potential of mobile & BYOD
Rob Howes
Senior Manager, Financial Services EMEA
Good Technology
2© 2014 Good Technology. All Rights Reserved.COMPANY CONFIDENTIAL
Today’s Best Practices Agenda
Define and Systematically Refine Your Mobile Strategy
Don’t Just Deploy... Communicate!
Proactively Engage with the Business
Focus on Users, Roles and Apps... Not Devices
© 2014 Good Technology. All Rights Reserved. 3COMPANY CONFIDENTIAL
Leverage Industry’s Most Experienced Secure Mobility Provider
Good is the most
certified mobility vendor
#1 in Security
278 Good Patents
granted or pending
#1 in IP
1,500+ Good Dynamics
custom developed
#1 in Apps
Majority of F100 use
Good technology
#1 in F100
4© 2014 Good Technology. All Rights Reserved.COMPANY CONFIDENTIAL
Our Mission
Enable Customers to
Maximize ROI From Mobile
Mobilize Enterprise Data, Content
and Apps, Securely and Easily
Empower Mobile Users to
Get More Work Done Faster
© 2014 Good Technology. All Rights Reserved. 5COMPANY CONFIDENTIAL
DEVICES
SERVICES & APPS
PEOPLE
Calendar
Employees
SERVICES & APPS
PEOPLE
Employees CustomersPartners
Healthcare
BrowserFile sharing
Calendar Supply chain
Retail
Document editing
Banking
Contacts
DEVICES
The Potential is Enormous
6© 2014 Good Technology. All Rights Reserved.COMPANY CONFIDENTIAL
50%Companies have
had a Data Breach
75%Enterprise Apps
Fail Security Tests
60%Apps Fail due to
Poor Experience
52%Apps Fail due to
Bad Performance
Mobile Risk
1 BillionDevices Coming
To Work
60%Bring Your
Own Devices
73%Driving New
Revenue
46%Mobilizing Business
Processes
Mobile Opportunity
How Do We De-risk the Opportunity?
7© 2014 Good Technology. All Rights Reserved.COMPANY CONFIDENTIAL
1 Why are you mobilizing?
2 What are your goals and expected outcomes?
3 How will you measure ROI?
Best Practice: Define and Refine Your Mobile Strategy
© 2014 Good Technology. All Rights Reserved. 8COMPANY CONFIDENTIAL
Framework to Map Your Journey to the Mobile Enterprise
Va
lue
Time
Existing Business Processes
CollaborationNew Business
ProcessesEMM & Messaging
MAX ROI
What does MAX ROI
mean to your
organization?
25% staff
100% COPE
2 Apps
1 Core System
50% staff
50% BYOD
5 Apps
2 Core Systems
75% Staff
75% BYOD
20 Apps
3 Core Systems
Partner access
80% staff
80% BYOD
50 Apps
5 Core systems
2 Innovations
Customer access
9© 2014 Good Technology. All Rights Reserved.COMPANY CONFIDENTIAL
Shipbuilder Speeds Complex Manufacturing
Manufacturing App Hardened Android device remote access to
manufacturing specifications
Online request for parts and materials during
production process
Leveraging the Good Platform
Secure Messaging, Calendar Scheduling
Secure browser to access online system for parts and
materials
Remote document access for specifications
Exploring additional ISV and custom applications
10© 2014 Good Technology. All Rights Reserved.COMPANY CONFIDENTIAL
Old World Mobility
“Outside In”
• Device-centric approach
• MDM-based
• Connect-athon
• Inflexible
New World Mobility
“Inside Out”
• User-centric approach
• Apps & Services-based
• Extend Process & Systems
• On-demand mashups
Best Practice: Focus on Users and Apps, not Devices
“How do I get devices connected
for my users?”“How do I get mobile apps and data
out to my users?”
Which approach
will you take ?
11© 2014 Good Technology. All Rights Reserved.COMPANY CONFIDENTIAL
Framework to Map the Business
The ‘Mobile Gap’
Customers
Partners
Knowledge
Workers
Execs
Sales
FieldForce
Roles
Mobile CRM
Mobile Office
Mobile BI
Mobile FFA
Mobile POS
Mobile Purchase
Workflows
Networks
Apps
Data
AppDev
Systems
Enterprise & Cloud Infrastructure
Networks
Apps
Data
AppDev
Systems
Apps
12© 2014 Good Technology. All Rights Reserved.COMPANY CONFIDENTIAL
Financial Services Better Service & Environmental Savings
Banker Digital Office
Tablet-based collaboration suite with doc access, office
editing, PDF annotation and digital dashboards
Digital Customer Forms shifted from paper + manual typists
to Good + Polaris Doc Editing
On path to eliminate 250,000 man hours of “paper-pushing”
costs plus reduced environmental impact
Leveraging the Good Platform
Secure Browser Intranet Portal Access for rich content across
HTML, Video, Docs, Forms
SSO to eliminate constant login
Good Work and Collaboration Apps
Leverage Good-Secured Apps
Numerous custom apps
13© 2014 Good Technology. All Rights Reserved.COMPANY CONFIDENTIAL
Best Practice: Engage with the Business
Meet Jill...
Customer Account Manager
Always in the field with her clients
Wants to get work done fast,
any time, anywhere
Requires mobile access to content, data and
core business systems
Needs to protect her work, her personal
privacy and her clients’ data
Rapidly changing technology and business
landscape
© 2014 Good Technology. All Rights Reserved. 14COMPANY CONFIDENTIAL
Framework to Prioritize Your Mobile Apps
Real-Time
Processes
Business Impact
Batch
Processes
Docs
Intranet(browser)
SFA(ISV App)
CRM(ISV App)
Employee
Order App(custom)
Approvals(custom)
FFA(custom)
Customer
Order App(custom)
Time to Market
Quick Hit Wins
High Impact Long-Term
Investments
15© 2014 Good Technology. All Rights Reserved.COMPANY CONFIDENTIAL
Mid-Size Power Utility Reduces Costs and Risk
Pole “Shaker” Test App
Custom Android App hold against pole
Sensors detect vibrations to determine if need replacement
Reduces replacement frequency and emergency damage
Linesman Safety App
When servicing poll app accellerometer detects falls
Automatically alerts home office and rescue service
Reduces severity of injury and long term health costs
Leveraging the Good Platform
Good Work, Good Collaboration and ISV Apps
8+ custom apps rapidly built by only 3 developers in 90 days
© 2014 Good Technology. All Rights Reserved. 16COMPANY CONFIDENTIAL
Best Practice: Don’t Just Deploy... Communicate!
Exec Stakeholder Management
and Governance
Proactively Market in person,
online, videos, case studies
Craft easy to understand and
consume bundled offers
Debunk myths on privacy, cost,
responsibility
Leverage tech savvy
Digital Eagles & Employee forums
Nothing succeeds without
leadership
“Build it and they will come nearly
always fails”
Employees must want to adopt
BYOD challenges with personal
fears, liabilities
Don’t limit mobile to just
replicating the desktop
Business and IT KPIs to ensure
right focus on adoption
Most fail when approached as
classic IT project
17© 2014 Good Technology. All Rights Reserved.COMPANY CONFIDENTIAL
Financial Services Proactively Communicates for Success
Comprehensive Shift to Mobility
Multi-year programme to move from BB messaging for VIPs
to mobilizing entire workforce with wide range of mobile apps
and services
Need to drive cultural and behavioral shift across the entire
organization
Proactive Communication Program
Internal marketing to employees on new mobile services
capabilities and benefits
Internal Genius Bar in major offices
Tracking adoption metrics and KPIs
Leveraging the Good Platform
Secure Messaging and Collaboration Suite
Mix of ISV apps and growing list of custom apps
Flexibility for BYOD and COPE scenarios
18© 2014 Good Technology. All Rights Reserved.COMPANY CONFIDENTIAL
Today’s Best Practices Agenda
Define and Systematically Refine Your Mobile Strategy
Don’t Just Deploy... Communicate!
Proactively Engage with the Business
Focus on Users, Roles and Apps... Not Devices
Summary
Build and they will come doesn’t work
Engage the entire organization to
mobilize and innovate together
Understand your customer
Agile development for rapid impact
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