[email protected] 860-647-1080
Unlock the Power of Visual Storytelling
Resource GuideMichael Selissen
Case Mountain Communications
Download this document at:
www.casemountain.com/wp-content/pdf/VST_Resource_Guide.pdf
Workshop Examples and References
1. Words to Give By
Hartford Foundation for Public Giving and WNPRhttp://wordstogiveby.org
2. Jamie’s Success Story
Break the Cyclehttp://www.breakthecycle.org/jamies-success-story
3. Alyson’s Story
Wild Irishttp://wild-iris.org/alysons-story/
4. Documentary: 4.1 Miles
PBS POVhttp://www.pbs.org/pov/4point1miles/
5. Documentary: Chasing Icehttps://chasingice.com/
6. Family Ties Fight Tuberculosis
Catholic Relief Serviceshttp://www.crs.org/stories/family-ties-fight-tuberculosis
7. Simon Sinek – Start with Whyhttp://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action
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8. Friends of the Children – Organization Videohttps://www.youtube.com/watch?v=b8_Z0fPUsX8
9. After Despair – Sami’s Story
Mercy Corpshttps://www.youtube.com/watch?v=Xxnhq27HpQE
10. How a Goat Changed a Girl
Mercy Corps Bloghttps://www.mercycorps.org/gallery/dayofthegirl/how-goat-can-change-girl
11. Avon Old Farms School – Publicationshttp://www.avonoldfarms.com/page.cfm?p=14
12. Positive Exposures – Photo Essayhttp://positiveexposures.org/project/better-life-starts-school/
13. Roberto
Heartland Alliancehttp://stories.heartlandalliance.org/roberto
14. Joshua Febres: The Uncertain Gang Member
New York Times – One in 8 Million Project (Click “Series Index”)http://www.nytimes.com/packages/html/nyregion/1-in-8-million/index.html
15. Power of Images Project
Domestic Violence Networkhttps://www.youtube.com/watch?v=lMfH05zb1Yc
16. Building South Pacific: A Legacy of Spirit
Little Theatre of Manchesterhttps://vimeo.com/132022265
17. Affiliate Growth: Generational Change Through Affiliates
Friends of the Children – Web Storyhttp://friendsofthechildren.org/stories/affiliate-growth
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18. American Society of Media Photographers (model release info)http://asmp.org/tutorials/property-and-model-releases.html
Papers, Reports and Videos about Storytelling
1. Donor Appeal: Turning Stories into ActionMichael Selissen – Case Mountain Communications
http://www.casemountain.com/donorappeal
2. Article: Riding the Train: The Importance of Meaning in Nonprofit StoriesGeorgetown University Center for Social Impact Communication
http://csic.georgetown.edu/magazine/riding-train-importance-meaning-nonprofit-stories/
3. Stories Worth TellingGeorgetown University Center for Social Impact Communication and the Meyer Foundation
(registration required)
http://csic.georgetown.edu/research/storytelling
4. Communicating Via ImageryGeorgetown University Center for Social Impact Communication (registration required)
http://csic.georgetown.edu/research/communicating-via-imagery
5. Seeing is BelievingVisual Story Lab
http://www.resource-media.org/visual-story-lab/report/
6. The State of Storytelling in the Nonprofit SectorNetwork for Good (registration required)
http://learn.networkforgood.com/state-of-storytelling-in-the-nonprofit-sector.html
7. Digital Storytelling for Social Impact [PDF]Rockefeller Foundation
https://www.rockefellerfoundation.org/app/uploads/Digital-Storytelling-for-Social-
Impact.pdf
8. Start with Why [video]Simon Sinek – TEDxPugetSound Talk
https://www.youtube.com/watch?v=u4ZoJKF_VuA
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9. The Future of Storytelling [video]Paul Zak
https://www.youtube.com/watch?v=DHeqQAKHh3M
Books
1. Book: The Golden Theme by Brian McDonaldhttp://www.amazon.com/The-Golden-Theme-writing-denominator/dp/0984178678
2. Book: Numbers and Nerves: Information, Emotion, and Meaning in a World
of Data by Scott Slovic and Paul Slovic (eds)http://www.amazon.com/Numbers-Nerves-Information-Emotion-Meaning/dp/0870717766/
3. Book: Wired for Story by Lisa Cronhttp://wiredforstory.com/wired-for-story/
Tools and Equipment
Story Development Software
1. Hatch for Goodhttps://www.hatchforgood.org/
Photo Editing and Library Software
1. Adobe Photoshop Elementshttp://www.adobe.com/products/photoshop-elements.html
2. Adobe Photoshop Lightroomhttp://www.adobe.com/products/photoshop-lightroom.html
3. Apple iCloud Photoshttps://www.apple.com/icloud/photos/
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4. Picasahttp://picasa.google.com/
5. Flickrhttps://www.flickr.com
Video Software
1. Microsoft Windows Movie Makerhttp://windows.microsoft.com/en-us/windows/movie-maker
2. Apple iMovie (purchase required)http://www.apple.com/mac/imovie/
3. Adobe Photoshop Premiere Elementshttp://www.adobe.com/products/premiere-elements.html
Cloud-Based Video Software
1. Animotohttp://www.animoto.com
2. Magistohttp://www.magisto.com
Free Music
1. Incompetechwww.incompetech.com
2. Public Domain Information Projectwww.pdinfo.com
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3. CCMixterhttp://dig.ccmixter.org
4. FreeSound (sound effects)http://freesound.org
5. YouTube (Creative Commons music and sound effects)www.youtube.com/audiolibrary/music
Audio Editing Software
1. Audacityhttp://www.audacityteam.org/
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Giving Day Checklist
Select story type (Organization, Need, Impact) to align with Giving Day goal
Review organization’s current stories and media types
Deconstruct applicable workshop examples (and look for others)
Choose one narrative for Giving Day campaign
Identify internal approval process for marketing communication plan
Brief board, staff and volunteers on Giving Day narrative and CTAs
Identify audiences for the stories
Identify communication tools for the stories
Determine number and format of stories
Identify story and media elements (words, visuals, audio, etc.)
Identify distribution media (mail, email, social media, face-to-face)