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  • michael@casemountain.com 860-647-1080

    Unlock the Power of Visual Storytelling

    Resource GuideMichael Selissen

    Case Mountain Communications

    Download this document at:

    www.casemountain.com/wp-content/pdf/VST_Resource_Guide.pdf

    Workshop Examples and References

    1. Words to Give By

    Hartford Foundation for Public Giving and WNPRhttp://wordstogiveby.org

    2. Jamies Success Story

    Break the Cyclehttp://www.breakthecycle.org/jamies-success-story

    3. Alysons Story

    Wild Irishttp://wild-iris.org/alysons-story/

    4. Documentary: 4.1 Miles

    PBS POVhttp://www.pbs.org/pov/4point1miles/

    5. Documentary: Chasing Icehttps://chasingice.com/

    6. Family Ties Fight Tuberculosis

    Catholic Relief Serviceshttp://www.crs.org/stories/family-ties-fight-tuberculosis

    7. Simon Sinek Start with Whyhttp://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action

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    8. Friends of the Children Organization Videohttps://www.youtube.com/watch?v=b8_Z0fPUsX8

    9. After Despair Samis Story

    Mercy Corpshttps://www.youtube.com/watch?v=Xxnhq27HpQE

    10. How a Goat Changed a Girl

    Mercy Corps Bloghttps://www.mercycorps.org/gallery/dayofthegirl/how-goat-can-change-girl

    11. Avon Old Farms School Publicationshttp://www.avonoldfarms.com/page.cfm?p=14

    12. Positive Exposures Photo Essayhttp://positiveexposures.org/project/better-life-starts-school/

    13. Roberto

    Heartland Alliancehttp://stories.heartlandalliance.org/roberto

    14. Joshua Febres: The Uncertain Gang Member

    New York Times One in 8 Million Project (Click Series Index)http://www.nytimes.com/packages/html/nyregion/1-in-8-million/index.html

    15. Power of Images Project

    Domestic Violence Networkhttps://www.youtube.com/watch?v=lMfH05zb1Yc

    16. Building South Pacific: A Legacy of Spirit

    Little Theatre of Manchesterhttps://vimeo.com/132022265

    17. Affiliate Growth: Generational Change Through Affiliates

    Friends of the Children Web Storyhttp://friendsofthechildren.org/stories/affiliate-growth

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    18. American Society of Media Photographers (model release info)http://asmp.org/tutorials/property-and-model-releases.html

    Papers, Reports and Videos about Storytelling

    1. Donor Appeal: Turning Stories into ActionMichael Selissen Case Mountain Communications

    http://www.casemountain.com/donorappeal

    2. Article: Riding the Train: The Importance of Meaning in Nonprofit StoriesGeorgetown University Center for Social Impact Communication

    http://csic.georgetown.edu/magazine/riding-train-importance-meaning-nonprofit-stories/

    3. Stories Worth TellingGeorgetown University Center for Social Impact Communication and the Meyer Foundation

    (registration required)

    http://csic.georgetown.edu/research/storytelling

    4. Communicating Via ImageryGeorgetown University Center for Social Impact Communication (registration required)

    http://csic.georgetown.edu/research/communicating-via-imagery

    5. Seeing is BelievingVisual Story Lab

    http://www.resource-media.org/visual-story-lab/report/

    6. The State of Storytelling in the Nonprofit SectorNetwork for Good (registration required)

    http://learn.networkforgood.com/state-of-storytelling-in-the-nonprofit-sector.html

    7. Digital Storytelling for Social Impact [PDF]Rockefeller Foundation

    https://www.rockefellerfoundation.org/app/uploads/Digital-Storytelling-for-Social-

    Impact.pdf

    8. Start with Why [video]Simon Sinek TEDxPugetSound Talk

    https://www.youtube.com/watch?v=u4ZoJKF_VuA

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    9. The Future of Storytelling [video]Paul Zak

    https://www.youtube.com/watch?v=DHeqQAKHh3M

    Books

    1. Book: The Golden Theme by Brian McDonaldhttp://www.amazon.com/The-Golden-Theme-writing-denominator/dp/0984178678

    2. Book: Numbers and Nerves: Information, Emotion, and Meaning in a World

    of Data by Scott Slovic and Paul Slovic (eds)http://www.amazon.com/Numbers-Nerves-Information-Emotion-Meaning/dp/0870717766/

    3. Book: Wired for Story by Lisa Cronhttp://wiredforstory.com/wired-for-story/

    Tools and Equipment

    Story Development Software

    1. Hatch for Goodhttps://www.hatchforgood.org/

    Photo Editing and Library Software

    1. Adobe Photoshop Elementshttp://www.adobe.com/products/photoshop-elements.html

    2. Adobe Photoshop Lightroomhttp://www.adobe.com/products/photoshop-lightroom.html

    3. Apple iCloud Photoshttps://www.apple.com/icloud/photos/

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    4. Picasahttp://picasa.google.com/

    5. Flickrhttps://www.flickr.com

    Video Software

    1. Microsoft Windows Movie Makerhttp://windows.microsoft.com/en-us/windows/movie-maker

    2. Apple iMovie (purchase required)http://www.apple.com/mac/imovie/

    3. Adobe Photoshop Premiere Elementshttp://www.adobe.com/products/premiere-elements.html

    Cloud-Based Video Software

    1. Animotohttp://www.animoto.com

    2. Magistohttp://www.magisto.com

    Free Music

    1. Incompetechwww.incompetech.com

    2. Public Domain Information Projectwww.pdinfo.com

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    3. CCMixterhttp://dig.ccmixter.org

    4. FreeSound (sound effects)http://freesound.org

    5. YouTube (Creative Commons music and sound effects)www.youtube.com/audiolibrary/music

    Audio Editing Software

    1. Audacityhttp://www.audacityteam.org/

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    Giving Day Checklist

    Select story type (Organization, Need, Impact) to align with Giving Day goal

    Review organizations current stories and media types

    Deconstruct applicable workshop examples (and look for others)

    Choose one narrative for Giving Day campaign

    Identify internal approval process for marketing communication plan

    Brief board, staff and volunteers on Giving Day narrative and CTAs

    Identify audiences for the stories

    Identify communication tools for the stories

    Determine number and format of stories

    Identify story and media elements (words, visuals, audio, etc.)

    Identify distribution media (mail, email, social media, face-to-face)