unlock the power of visual storytelling.… · 2017-11-09 · unlocking the power of visual...

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Unlock the Power of Visual Storytelling

Resource GuideMichael Selissen

Case Mountain Communications

Download this document at:

www.casemountain.com/wp-content/pdf/VST_Resource_Guide.pdf

Workshop Examples and References

1. Words to Give By

Hartford Foundation for Public Giving and WNPRhttp://wordstogiveby.org

2. Jamie’s Success Story

Break the Cyclehttp://www.breakthecycle.org/jamies-success-story

3. Alyson’s Story

Wild Irishttp://wild-iris.org/alysons-story/

4. Documentary: 4.1 Miles

PBS POVhttp://www.pbs.org/pov/4point1miles/

5. Documentary: Chasing Icehttps://chasingice.com/

6. Family Ties Fight Tuberculosis

Catholic Relief Serviceshttp://www.crs.org/stories/family-ties-fight-tuberculosis

7. Simon Sinek – Start with Whyhttp://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action

Unlocking the Power of Visual StorytellingResource Guide - November 2017


8. Friends of the Children – Organization Videohttps://www.youtube.com/watch?v=b8_Z0fPUsX8

9. After Despair – Sami’s Story

Mercy Corpshttps://www.youtube.com/watch?v=Xxnhq27HpQE

10. How a Goat Changed a Girl

Mercy Corps Bloghttps://www.mercycorps.org/gallery/dayofthegirl/how-goat-can-change-girl

11. Avon Old Farms School – Publicationshttp://www.avonoldfarms.com/page.cfm?p=14

12. Positive Exposures – Photo Essayhttp://positiveexposures.org/project/better-life-starts-school/

13. Roberto

Heartland Alliancehttp://stories.heartlandalliance.org/roberto

14. Joshua Febres: The Uncertain Gang Member

New York Times – One in 8 Million Project (Click “Series Index”)http://www.nytimes.com/packages/html/nyregion/1-in-8-million/index.html

15. Power of Images Project

Domestic Violence Networkhttps://www.youtube.com/watch?v=lMfH05zb1Yc

16. Building South Pacific: A Legacy of Spirit

Little Theatre of Manchesterhttps://vimeo.com/132022265

17. Affiliate Growth: Generational Change Through Affiliates

Friends of the Children – Web Storyhttp://friendsofthechildren.org/stories/affiliate-growth



18. American Society of Media Photographers (model release info)http://asmp.org/tutorials/property-and-model-releases.html

Papers, Reports and Videos about Storytelling

1. Donor Appeal: Turning Stories into ActionMichael Selissen – Case Mountain Communications

http://www.casemountain.com/donorappeal

2. Article: Riding the Train: The Importance of Meaning in Nonprofit StoriesGeorgetown University Center for Social Impact Communication

http://csic.georgetown.edu/magazine/riding-train-importance-meaning-nonprofit-stories/

3. Stories Worth TellingGeorgetown University Center for Social Impact Communication and the Meyer Foundation

(registration required)

http://csic.georgetown.edu/research/storytelling

4. Communicating Via ImageryGeorgetown University Center for Social Impact Communication (registration required)

http://csic.georgetown.edu/research/communicating-via-imagery

5. Seeing is BelievingVisual Story Lab

http://www.resource-media.org/visual-story-lab/report/

6. The State of Storytelling in the Nonprofit SectorNetwork for Good (registration required)

http://learn.networkforgood.com/state-of-storytelling-in-the-nonprofit-sector.html

7. Digital Storytelling for Social Impact [PDF]Rockefeller Foundation

https://www.rockefellerfoundation.org/app/uploads/Digital-Storytelling-for-Social-

Impact.pdf

8. Start with Why [video]Simon Sinek – TEDxPugetSound Talk

https://www.youtube.com/watch?v=u4ZoJKF_VuA



9. The Future of Storytelling [video]Paul Zak

https://www.youtube.com/watch?v=DHeqQAKHh3M

Books

1. Book: The Golden Theme by Brian McDonaldhttp://www.amazon.com/The-Golden-Theme-writing-denominator/dp/0984178678

2. Book: Numbers and Nerves: Information, Emotion, and Meaning in a World

of Data by Scott Slovic and Paul Slovic (eds)http://www.amazon.com/Numbers-Nerves-Information-Emotion-Meaning/dp/0870717766/

3. Book: Wired for Story by Lisa Cronhttp://wiredforstory.com/wired-for-story/

Tools and Equipment

Story Development Software

1. Hatch for Goodhttps://www.hatchforgood.org/

Photo Editing and Library Software

1. Adobe Photoshop Elementshttp://www.adobe.com/products/photoshop-elements.html

2. Adobe Photoshop Lightroomhttp://www.adobe.com/products/photoshop-lightroom.html

3. Apple iCloud Photoshttps://www.apple.com/icloud/photos/



4. Picasahttp://picasa.google.com/

5. Flickrhttps://www.flickr.com

Video Software

1. Microsoft Windows Movie Makerhttp://windows.microsoft.com/en-us/windows/movie-maker

2. Apple iMovie (purchase required)http://www.apple.com/mac/imovie/

3. Adobe Photoshop Premiere Elementshttp://www.adobe.com/products/premiere-elements.html

Cloud-Based Video Software

1. Animotohttp://www.animoto.com

2. Magistohttp://www.magisto.com

Free Music

1. Incompetechwww.incompetech.com

2. Public Domain Information Projectwww.pdinfo.com



3. CCMixterhttp://dig.ccmixter.org

4. FreeSound (sound effects)http://freesound.org

5. YouTube (Creative Commons music and sound effects)www.youtube.com/audiolibrary/music

Audio Editing Software

1. Audacityhttp://www.audacityteam.org/



Giving Day Checklist

Select story type (Organization, Need, Impact) to align with Giving Day goal

Review organization’s current stories and media types

Deconstruct applicable workshop examples (and look for others)

Choose one narrative for Giving Day campaign

Identify internal approval process for marketing communication plan

Brief board, staff and volunteers on Giving Day narrative and CTAs

Identify audiences for the stories

Identify communication tools for the stories

Determine number and format of stories

Identify story and media elements (words, visuals, audio, etc.)

Identify distribution media (mail, email, social media, face-to-face)

unlock the power of visual storytelling.… · 2017-11-09 · unlocking the power of visual...

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