Download - Understanding SVOD
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UNDERSTANDING SVOD
Who is subscribing?
The ideal viewing experience for VOD subscribers.
What are their top concerns whenaccessing online video?
References:1. Accenture, ‘Digital Video and the Connected Consumer’ , 20152. Gfk Research,‘The Home Technology Monitor’, 20163. Nielsen, ‘Global Video-on-Demand Survey’, 2015 http://castlabs.com
47%
36%
30%
Cord cutters
Cord nevers
Total U.S.
(switched from paid TV)
(never had paid TV)
initial time required forbuffering or waiting to
play a video
video or sound stopsplaying, or is distorted
during play
don’t mind seeing ads inreturn for free content
BUTtoo many ad interruptions,top concern among online
video consumers
66% say majority of VODads are for products
they don’t want
Ok with ads!On a few conditions