Download - Twitter for your Organization
Twitter Marketing for your Organization
John Zimmerman, CEOwww.eRocketFuel.com
March 2010
Who is…
Today’s Agenda
•What is it?
•Statistics
•Using Twitter for Business
•Common Mistakes
•Budgets, Time & Resources
•Q/A
What is it?
The Language of Twitter
•Tweets
•Following & Followers
•Retweets - RT
•Hashtags - #SMNEWS
•Lists
A Twitter Page
Statistics
1. Fastest Growing Social Media Site
2. 50 Million Users
3. 50% are AmericansFollowed by Brazil, Canada, UK, Germany
4. >1300% Growth in 2008-2009-2010
5. Largest Age Group, 45-54
Twitter for Business
1.Is Twitter in your marketing plan?
2.Build a Twitter Page
3.Find People
4.Follow People
5.Listen and Talk
WeFollow.com
twitter.com/eRocketFuel
1.Start using Twitter today
2.Talk to us
3.Practice makes ________.
search.twitter.com
tweetdeck.com
www.Bit.Ly
Common Mistakes1. Promotion, Promotion, Promotion
2. Following Everybody
3. Not Responding Back
4. Not Using Twitter Applications
Budgets, Time, & Resources
1. Is Twitter free?
2. How many hours/wk?
3. Who should manage my Account?
Learn These Things
Key Topics:
- Define your Twitter Strategy- Set up a Twitter Page- Grow your Followers- Build a Twitter Community- Establish your Marketing Strategy- The Art of ReTweets- Managing Threads at Events and with #Hashtags- Automate your Twitter Campaigns- Tools for Managing Twitter- Best Practices for Branding- Use Twitter for Customer Service & Sales- Track your Results
eRocketFuel Training
Twitter Boot Camp
Every Month2 hour training webinar8am-10am Central Standard TimePrice - $199www.erocketfuel.com/events/
Over 10,000 Students
I found the webinar to be very beneficial as well as it kept my interest the entire... Jackie, VNSA
FINALLY, a Webinar where I actually learned something! I have signed up for countless Webinars, and in the end, I’m always left feeling disappointed... I learned a lot during this webinar and most definitely plan on attending another event of yours in the future. Karen, ISPA
The webinar was very informative. I knew nothing about twitter. I have a better understanding and can see how my company could benefit for our special events. Thanks for giving us great information … Tina, APA
Thank You
Other Training
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