Twitter Marketing for your Organization

John Zimmerman, CEOwww.eRocketFuel.com

March 2010

Who is…

Today’s Agenda

•What is it?

•Statistics

•Using Twitter for Business

•Common Mistakes

•Budgets, Time & Resources

•Q/A

What is it?

The Language of Twitter

•Tweets

•Following & Followers

•Retweets - RT

•Hashtags - #SMNEWS

•Lists

A Twitter Page

Statistics

1. Fastest Growing Social Media Site

2. 50 Million Users

3. 50% are AmericansFollowed by Brazil, Canada, UK, Germany

4. >1300% Growth in 2008-2009-2010

5. Largest Age Group, 45-54

Twitter for Business

1.Is Twitter in your marketing plan?

2.Build a Twitter Page

3.Find People

4.Follow People

5.Listen and Talk

WeFollow.com

twitter.com/eRocketFuel

1.Start using Twitter today

2.Talk to us

3.Practice makes ________.

search.twitter.com

tweetdeck.com

www.Bit.Ly

Common Mistakes1. Promotion, Promotion, Promotion

2. Following Everybody

3. Not Responding Back

4. Not Using Twitter Applications

Budgets, Time, & Resources

1. Is Twitter free?

2. How many hours/wk?

3. Who should manage my Account?

Learn These Things

Key Topics:

- Define your Twitter Strategy- Set up a Twitter Page- Grow your Followers- Build a Twitter Community- Establish your Marketing Strategy- The Art of ReTweets- Managing Threads at Events and with #Hashtags- Automate your Twitter Campaigns- Tools for Managing Twitter- Best Practices for Branding- Use Twitter for Customer Service & Sales- Track your Results

eRocketFuel Training

Twitter Boot Camp

Every Month2 hour training webinar8am-10am Central Standard TimePrice - $199www.erocketfuel.com/events/

Over 10,000 Students

I found the webinar to be very beneficial as well as it kept my interest the entire... Jackie, VNSA

FINALLY, a Webinar where I actually learned something! I have signed up for countless Webinars, and in the end, I’m always left feeling disappointed... I learned a lot during this webinar and most definitely plan on attending another event of yours in the future. Karen, ISPA

The webinar was very informative. I knew nothing about twitter. I have a better understanding and can see how my company could benefit for our special events. Thanks for giving us great information … Tina, APA

Thank You

Other Training

• Free Weekly Webinars

• Custom On-Site, Webinars, Conferences…

www.eRocketFuel.com