Download - Twitter and youth
Twitter and YouthBy Nikhil Narayan
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• Twitter is a social networking and micro blogging website
• Current estimate of active users – 200 million
• 65 million tweets a day
• 800,000 search queries per day
• Tweets – 140 character messages
Source : http://en.wikipedia.org/wiki/Twitter
Jack Dorsey – Creator of Twitter
Twitter Demographics 2010
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Points to Note
25% of twitter users follow a brand 67% of brand followers purchase the same
brand 30% of the users belong to Young Professional
category (Age: 25 to 34 yrs) More women users than men 50 million accounts merely follow other users
rather than posting their own messages.
Source http://www.yourdigitalspace.com/2010/12/facebook-and-twitter-demographics-2010/
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Points to Note
Twitter is becoming more of news feed than a social network
Only 21% are ‘true users’ Twitter has world wide traffic rank of 9 In India Twitter stands at 8th position in terms
of traffic Workplace is the number one browsing
location for accessing twitter !!!
Source http://money.cnn.com/2010/03/10/technology/twitter_users_active/ and alexa.com statistics
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Presence In India
8% reach among Indian internet users
7.4% worldwide reach
This figure converts to 5.6 million twitter users in India
Mumbai ranks 31 out of top 50 tweeting world cities.
Source: The Marketing Whitebook 2011-12
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Presence In India
More women (53%) than men (47%). But men are more active (54%) in twitter than women in India
5% of users accounts for 75% of activity
85.3% of all twitter users post less than one post a day
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Twitter UsageIn EmergenciesHelps in getting information out of emergency situations. Ex: 2008 Mumbai Attacks, 2009 H1N1 updates
In Election CampaignCandidates use it to converse with the voters in real time. Ex: 2008 U.S. presidential campaign
In Protests And PoliticsProtesters use twitter as a medium for communicating with the world for support. Ex: 2009 Iranian election
In BusinessTwitter 101 is used for promoting business. Ex: $9m of its 2009 Dell ‘s sales from Twitter and FB
In Public RelationsKeeping public informed and gaining support and presence. Ex: Sashi Tharoor, New Movies
In ReportingBoth news and entertainment media uses twitter to keep people informed about the new happenings.
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Plugged.in Survey Result
Source : http://www.pluggd.in/twitter-in-india-market-survey-report-297/
Survey population: 1186
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Twitter change in focus
Pear Analytics analyzed 2,000 tweets (originating from the US and in English) over a two-week period in August 2009 and separated them into six categories
Pointless babble – 40%
Conversational – 38%Pass-along value – 9%Self-promotion – 6%Spam – 4%News – 4%
Twitter emphasized its news and information-network strategy in November 2009 by changing the question asked to users for status updates from "What are you doing?" to "What's happening?“
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Pattern of tweetsFollowingIndians like their US counterparts follow celebrities extensivelyCelebrities does not involve in reciprocal following
Celebrity Twitter id Followers Following
Sachin @sachin_rt 979,155 7
Sashi Tharoor @ShashiTharoor 979,053 91
Aamir Khan @aamir_khan 637,037 5
Shah rukh khan @iamsrk 850,836 49
Amitabh Bachchan @SrBachchan 705,405 45
Priyanka Chopra @priyankachopra 940,695 110
Preity Zinta @realpreityzinta 577,870 34
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Pattern of tweetsFollowing1. Only 22.1% of users follow each other2. This is much lower than other similar platforms such as
Flicker (68% reciprocal following)3. Suggests that what happens in Twitter is more of a tweet
subscription than active social networking !!!
4. The users with high following act as hubs in twitter-sphere. They have the power to cause fast and wide spread broadcasting of information
5. In short they make twitter similar to a news channel
Source: http://trak.in/tags/business/2010/05/19/twitter-statistics/
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Pattern of tweetsTimely tweets1. Users talk about current topics2. 54.3% of topics are headline news.3. 31.5% are ‘ephemeral topics’ 4. New movies, albums, etc normally becomes trending topic5. When a celebrity/hubs starts tweeting about a topic it will be
soon carried on by his/her followers. A crowding behavior is observed.
6. NPR News, The New York Times, Time.com, CNN etc are thus very influential in twitter-sphere and can generate public involvement in political issues
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Trending topics Twitter has 2 kind of listings for trending topic.
Worldwide and regional.
Indians can thus separately see the trending topic in India. This feature reduces the influence of higher number western users causing western trending topics all the time.
But India currently does not have city based trending topics
Twitter also introduces PROMTED trending topic to keep people discussing about certain topic
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Customer service through twitter
Many Indian companies use their twitter accounts for improving their business and customer relationships. Twitter account is used to– resolve customer complaints – respond to them in a quicker manner– attract feedbacks and suggestion
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2010 Trending topics
1. Gulf Oil Spill 2. FIFA World Cup
3. Inception 4. Haiti Earthquake
5. Vuvuzela
6. Apple iPad 7. Google Android
8. Justin Bieber 9. Harry Potter & the Deathly Hallows
10. Pulpo Paul
http://yearinreview.twitter.com/trends/
TOP 10 Trending Topics
AnalysisAll topics where timely3 topics where on Sports Fifa World Cup 20102 Topics (Gulf Oil and Haiti earthquake) where socio political2 Movies (Harry potter and Inception)2 topics on current technology1 on popular album