Download - Trends of social media 2014
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What if..?the future in social media marketing for 2014
Ioana BarbuDigital Marketing Manager & Strategist
Fb.com/ioana.barbupinterest.com/ioanabarbu
@ymagine
….we start thinking different?and we start acting to but also so market faster & wisely, in the 3.0 digital world of online decisions, conversations & purchases?
….your social media actions shift over night into a consumer oriented, loyalty system?
…you will finally really knew every individual from your fanbase, his relation with your brand & how to motivate him favorably?
…you’ll have a customized and extremely targeted communication with every layer from your customers funnel?
Let’s see why, and how:
In 2014 and forward, social media must take a big step forward towards marketing efficiency. Intelligence in digital marketing will make the difference.
Consumers 1
“It’s not about what you sell me, but about
what you solve me”
understanding & profiling consumers is essential
“Where are my customers?”location based marketing brings
retention
being fast, open and holding the answers
is an engagement must
Experiences 2
interest based communities create meaningful digital relationships
Communities bring us together, around common interests, movements, actions
gamification engages users and generates valuable insight
GAMIFICATION using game-thinking and mechanics in
non-game contexts
online training makes learning faster, smarter and more accessible
social media and advertising go mobile
the content key is building social stories, not just digital product
presentations
PEOPLE NEED STORIES TO BELIEVE IN & TO BUILD FROM
reacting to the consumer’s real-world life
makes you top of mind
Intelligence3
C.R.M. needs to grow in social media
retargeting will work better with social media
digital communication needs to shift towards intelligent, online
inbound marketing
And your social media presence will impact your market success.
All of these trends are the reality of tomorrow’s success in social media.
1
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3 We > provide online, interactive & relevant software platforms & research intelligence for your digital success
We > develop social media experiences that meet & answer your marketing goals
We > find, understand your consumers and produce engagement in most relevant social media for you
This is why…
Ioana BarbuDigital Marketing Manager & Strategist
Fb.com/ioana.barbupinterest.com/ioanabarbu
@ymagine
The future in social media is
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