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What if..?the future in social media marketing for 2014

Ioana BarbuDigital Marketing Manager & Strategist

Fb.com/ioana.barbupinterest.com/ioanabarbu

@ymagine

….we start thinking different?and we start acting to but also so market faster & wisely, in the 3.0 digital world of online decisions, conversations & purchases?

….your social media actions shift over night into a consumer oriented, loyalty system?

…you will finally really knew every individual from your fanbase, his relation with your brand & how to motivate him favorably?

…you’ll have a customized and extremely targeted communication with every layer from your customers funnel?

Let’s see why, and how:

In 2014 and forward, social media must take a big step forward towards marketing efficiency. Intelligence in digital marketing will make the difference.

Consumers 1

“It’s not about what you sell me, but about

what you solve me”

understanding & profiling consumers is essential

“Where are my customers?”location based marketing brings

retention

being fast, open and holding the answers

is an engagement must

Experiences 2

interest based communities create meaningful digital relationships

Communities bring us together, around common interests, movements, actions

gamification engages users and generates valuable insight

GAMIFICATION using game-thinking and mechanics in

non-game contexts

online training makes learning faster, smarter and more accessible

social media and advertising go mobile

the content key is building social stories, not just digital product

presentations

PEOPLE NEED STORIES TO BELIEVE IN & TO BUILD FROM

reacting to the consumer’s real-world life

makes you top of mind

Intelligence3

C.R.M. needs to grow in social media

retargeting will work better with social media

digital communication needs to shift towards intelligent, online

inbound marketing

And your social media presence will impact your market success.

All of these trends are the reality of tomorrow’s success in social media.

1

2

3 We > provide online, interactive & relevant software platforms & research intelligence for your digital success

We > develop social media experiences that meet & answer your marketing goals

We > find, understand your consumers and produce engagement in most relevant social media for you

This is why…

Ioana BarbuDigital Marketing Manager & Strategist

Fb.com/ioana.barbupinterest.com/ioanabarbu

@ymagine

The future in social media is

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