TREND SPOTTING
CAN BEING “TRENDY” GROW YOUR ORGANIZATION?
Laurie Cirivello, GRCMCRachel Lee, Urbanologist, Grand RapidsAron Duby, GRCMC
SESSION OUTLINE
Four TrendsLeveraging Trends in our Work
Urbanologist meet the CMC: A project development conversation
Q & A
TREND: THE NEW SOCIAL
FOUR TRENDS
The “Social” communityHyperlocal – buzzword du jour?
Rise and Impact of Mobilization
Virtual Meets Physical
KEY ATTRIBUTES
Two-Way/ Engaging in the conversationGoing to where people areBeing a good citizenProviding tools to help others help you
Lessons/observations about being effectively social
HYPERLOCAL
More than a Media Trend
THE CIT-J MOVEMENT
AOL bought two local startups with Patch. MSNBC, acquired the hyperlocal aggregator
EveryBlock CNN is investing $7m in the aggregator
Outside.in
THE RAPIDIAN 355 registered reporters/editors 128 represent NPOs 178 “New” reporter status
27 Full status reporters
RISE OF MOBILIZATION
MOBILIZATION AND DEMOGRAPHICSTHE PEW REPORT 2010
"The mobile population is becoming more diverse over time and more people are relying on their cellphones as their primary form of wireless connectivity”
low-income groups are the fastest to adopt mobile technology, furthering the idea that mobile broadband could be a key component in closing the digital divide.
when it comes to surfing the web, 18% of African-Americans use their mobile phones as their only form of Internet access, compared with just 10% of whites.
MOBILE PERSPECTIVES FROM A COMMUNITY WEB DEVELOPER
Conte[n|x]t is kingGiving on the goThe multimedia puzzle (and opportunity)
MOBILE PERSPECTIVES FROM A COMMUNITY WEB DEVELOPER
Conte[n|x]t is King
Content•Location Specific•Quick•Fresh
ContextWhat do you have to offer people on the go?
DowntownGR.org/m
MOBILE PERSPECTIVES FROM A COMMUNITY WEB DEVELOPER
Giving on the GoText-to-Give
Text XXXXX to ##### to donate Choose either $5 or $10 Think Salvation Army, not capital campaign
mGive, Mobile Cause, CauseCast, PayPal
MOBILE PERSPECTIVES FROM A COMMUNITY WEB DEVELOPER
Giving on the Go
MOBILE PERSPECTIVES FROM A COMMUNITY WEB DEVELOPER
The Multimedia Puzzle
HTML5MPEG-4
3GPP
FlashLite
RTP/RTSP
MOBILE PERSPECTIVES FROM A COMMUNITY WEB DEVELOPER
The Multimedia Puzzle
MOBILE PERSPECTIVES FROM A COMMUNITY WEB DEVELOPER
The Opportunity
Pyramid Research released a report in 2009 predicting an annual compound growth rate for mobile video of 28% over the next five years. That means that by 2014, more than 500 million users worldwide will subscribe to one of the growing numbers of mobile TV services.
VIRTUAL MEETS PHYSICAL
OpenGraphProtocol.org
VIRTUAL MEETS PHYSICAL
on IMDB.com
VIRTUAL MEETS PHYSICAL
on IMDB.com
VIRTUAL MEETS PHYSICAL
on Facebook.com
Fun, Games and Place Based Applications
Embedding multimedia into Physical objects: QR CODE
NPO’s using QR
HOW CAN COMMUNITY MEDIA LEVERAGE THESE TRENDS?
Content, content, content!Don’t compete – augmentConvene Solve other people’s problemsDon’t try to change
behavior...go with it.
Teaching
Social Media for NPOsHosting and StreamingSimplified productionCreating for the Small Screen
New Producer Tools
Multiple Content Distribution Methods
Re-purposing/extendingOrganizing contentInitiating mobilization platforms
•GLANCE AT THE PASTWEBTVRADIOTOURISM
Creating Engagement
U StreamTwitter QuestionsContinuing the conversation w/SM
Participatory Campaigns
Participatory Participatory CampaignsCampaigns
URBANOLOGIST MEETS CMC
Identify the Problem/Need Define Characteristics Define Resources Brainstorm Solutions Test against Trends Refine What will it take? Who/What else needs to be involved? Next steps
