Trend Spotting: Can Being "Trendy" Help Grow Your Organization

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<ul><li> 1. TREND SPOTTING CAN BEING TRENDY GROW YOUR ORGANIZATION? Laurie Cirivello, GRCMC Rachel Lee, Urbanologist, Grand Rapids Aron Duby, GRCMC</li></ul> <p> 2. SESSION OUTLINE </p> <ul><li>Four Trends </li></ul> <ul><li>Leveraging Trends in our Work </li></ul> <ul><li>Urbanologist meet the CMC: A project development conversation </li></ul> <ul><li>Q &amp; A </li></ul> <p> 3. TREND: THE NEW SOCIAL 4. FOUR TRENDS </p> <ul><li>The Social community </li></ul> <ul><li>Hyperlocal buzzword du jour? </li></ul> <ul><li>Rise and Impact of Mobilization </li></ul> <ul><li>Virtual Meets Physical </li></ul> <p> 5. KEY ATTRIBUTES </p> <ul><li>Two-Way/ Engaging in the conversation </li></ul> <ul><li>Going to where people are </li></ul> <ul><li>Being a good citizen </li></ul> <ul><li>Providing tools to help others help you </li></ul> <ul><li>Lessons/observations about being effectively social </li></ul> <p> 6. HYPERLOCAL </p> <ul><li>More than a Media Trend </li></ul> <p> 7. THE CIT-J MOVEMENT </p> <ul><li>AOL bought two local startups withPatch . </li></ul> <ul><li>MSNBC, acquired the hyperlocal aggregatorEveryBlock </li></ul> <ul><li>CNN is investing $7m in the aggregatorOutside.in </li></ul> <p> 8. THE RAPIDIAN </p> <ul><li><ul><li><ul><li>355 registered reporters/editors </li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li>128 represent NPOs </li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li>178 New reporter status </li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li>27 Full status reporters </li></ul></li></ul></li></ul> <p> 9. RISE OF MOBILIZATION 10. MOBILIZATION AND DEMOGRAPHICS THE PEW REPORT 2010 </p> <ul><li>"The mobile population is becoming more diverse over time and more people are relying on their cellphones as their primary form of wireless connectivity </li></ul> <ul><li>low-income groups are the fastest to adopt mobile technology, furthering the idea that mobile broadband could be a key component in closing the digital divide. </li></ul> <ul><li>when it comes to surfing the web, 18% of African-Americans use their mobile phones as their only form of Internet access, compared with just 10% of whites. </li></ul> <p> 11. MOBILE PERSPECTIVES FROM A COMMUNITY WEB DEVELOPER </p> <ul><li>Conte[n|x]t is king </li></ul> <ul><li>Giving on the go </li></ul> <ul><li>The multimedia puzzle (and opportunity) </li></ul> <p> 12. MOBILE PERSPECTIVES FROM A COMMUNITY WEB DEVELOPER </p> <ul><li>Conte[n|x]t is King </li></ul> <ul><li><ul><li>Content </li></ul></li></ul> <ul><li><ul><li><ul><li>Location Specific </li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li>Quick </li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li>Fresh </li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li>Context </li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li>What do you have to offer people on the go? </li></ul></li></ul></li></ul> <p> 13. DowntownGR.org/m 14. MOBILE PERSPECTIVES FROM A COMMUNITY WEB DEVELOPER </p> <ul><li>Giving on the Go </li></ul> <ul><li><ul><li>Text-to-Give </li></ul></li></ul> <ul><li><ul><li><ul><li>Text XXXXX to ##### to donate </li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li>Choose either $5 or $10 </li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li>Think Salvation Army, not capital campaign </li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li>mGive, Mobile Cause, CauseCast, PayPal </li></ul></li></ul></li></ul> <p> 15. MOBILE PERSPECTIVES FROM A COMMUNITY WEB DEVELOPER </p> <ul><li>Giving on the Go </li></ul> <p> 16. MOBILE PERSPECTIVES FROM A COMMUNITY WEB DEVELOPER </p> <ul><li>The Multimedia Puzzle</li></ul> <p>HTML5 MPEG-4 3GPP FlashLite RTP/RTSP 17. MOBILE PERSPECTIVES FROM A COMMUNITY WEB DEVELOPER </p> <ul><li>The Multimedia Puzzle</li></ul> <p> 18. MOBILE PERSPECTIVES FROM A COMMUNITY WEB DEVELOPER </p> <ul><li>The Opportunity</li></ul> <ul><li><ul><li>Pyramid Research released a report in 2009 predicting an annual compound growth rate for mobile video of 28% over the next five years. That means that by 2014, more than500 million users worldwidewill subscribe to one of the growing numbers of mobile TV services. </li></ul></li></ul> <p> 19. VIRTUAL MEETS PHYSICAL OpenGraphProtocol.org 20. VIRTUAL MEETS PHYSICAL on IMDB.com 21. VIRTUAL MEETS PHYSICAL on IMDB.com 22. VIRTUAL MEETS PHYSICAL on Facebook.com 23. </p> <ul><li>Fun, Games and Place Based Applications </li></ul> <p> 24. 25. </p> <ul><li>Embedding multimedia into Physical objects: QR CODE </li></ul> <p> 26. </p> <ul><li>NPOs using QR </li></ul> <p> 27. HOW CAN COMMUNITY MEDIA LEVERAGE THESE TRENDS? </p> <ul><li><ul><li>Content, content, content! </li></ul></li></ul> <ul><li><ul><li>Dont compete augment </li></ul></li></ul> <ul><li><ul><li>Convene</li></ul></li></ul> <ul><li><ul><li>Solve other peoples problems </li></ul></li></ul> <ul><li><ul><li>Dont try to change behavior...go with it. </li></ul></li></ul> <p> 28. </p> <ul><li>Teaching </li></ul> <ul><li><ul><li>Social Media for NPOs </li></ul></li></ul> <ul><li><ul><li>Hosting and Streaming </li></ul></li></ul> <ul><li><ul><li>Simplified production </li></ul></li></ul> <ul><li><ul><li>Creating for the Small Screen </li></ul></li></ul> <ul><li><ul><li>New Producer Tools </li></ul></li></ul> <p> 29. 30. </p> <ul><li>Multiple Content Distribution Methods </li></ul> <ul><li><ul><li>Re-purposing/extending </li></ul></li></ul> <ul><li><ul><li>Organizing content </li></ul></li></ul> <ul><li><ul><li>Initiating mobilization platforms </li></ul></li></ul> <p> 31. </p> <ul><li>GLANCE AT THE PAST WEB TV RADIO TOURISM </li></ul> <p> 32. </p> <ul><li>Creating Engagement </li></ul> <ul><li><ul><li>U Stream </li></ul></li></ul> <ul><li><ul><li>Twitter Questions </li></ul></li></ul> <ul><li><ul><li>Continuing the conversation w/SM </li></ul></li></ul> <ul><li><ul><li>Participatory Campaigns </li></ul></li></ul> <p> 33. Participatory Campaigns 34. URBANOLOGIST MEETS CMC </p> <ul><li>Identify the Problem/Need </li></ul> <ul><li>Define Characteristics </li></ul> <ul><li>Define Resources </li></ul> <ul><li>Brainstorm Solutions </li></ul> <ul><li>Test against Trends </li></ul> <ul><li>Refine </li></ul> <ul><li>What will it take? </li></ul> <ul><li>Who/What else needs to be involved? </li></ul> <ul><li>Next steps </li></ul>