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Coopetition in a Brave New World
Localization Latin America - Buenos Aires - Argentina - November 2007
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Definition
Cluster of individual language service providers from Argentina offering translation and localization services to translation agencies, localization companies, direct clients, and software developers around the globe.
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Founding Members (2005)
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Objectives
• To market Argentina as the main pole for regional language services
• To leverage synergies and collaboration
• To foster a safe environment for the exchange ofindustry-related information and common practices
• To pool marketing and training efforts
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Co-opetition
Describes cooperative competition
Occurs when companies work together for parts of their business where they do not believe they have competitive advantage, and where they believe they can share common costs
Companies will save money on shared costs, while remaining competitive in other areas
For co-opetition to work, companies need to very clearly define where they are working together, and where they are competing
Source: Wikipedia
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Translated in Argentina Cluster
Real competition > LSP’s in other Spanish speaking countries
Cooperation > draw attention to the region
Different services
Share costs > marketing and training
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Client-perceived benefits
One-stop shop
Spirit of collaboration in favor of client’s peace of mind
Reliable source of resources for any request
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Advantages of cooperative competition as members of Translated in Argentina
Validation of each member’s existence
Greater possibilities with smaller structures
Client perception of sound, mature and organized companies
More work opportunities for everybody
Reduced costs and risks for marketing and training
Support from fellow members for individual initiatives
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Challenges of cooperative competition as members of Translated in Argentina
Understanding the real meaning of co-opetition
Understanding where our differences lie
Reaching consensus
Fair distribution of tasks and responsibilities
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What's next?
Open the cluster to new member companies
Continue to promote Argentina as a center for high quality translation based on TinA’s original objectives
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Examples of CollaborationTraining
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Localization World Montreal & Seattle (2005 – 2006)
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Localization World – Seattle 2007
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Translated in Argentina Websitehttp://www.translated-in-argentina.com/
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News & Events Section
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Thank you!