Download - Tourism Exam Review
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Tourism Exam
Review
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5 Sectors You need to stay somewhere
You Need to Get there
You have to have something to do
You have to eat
You may need assistance
AccommodationsTransportation
Recreation & Entertainment
Food & Beverage
Travel Services
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5 Reasons for Growth Increase in Disposable Income
Increase in leisure time
Technological Advances - online booking, transportation
Globalization and communication/media
Safety of Travel
Stress, Stress and more Stress
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Terms and Definitions Tourism Illiteracy Leakage Trip Foreign and Domestic Tourist
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Tourism Illiteracy
This can happen because of TOURISM ILLITERACY- this is an educational deficiency about tourism.
Closed Minded?
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Leakage is a community’sneed to import workersand goods in order to
sustain its tourism industry
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What is a Trip?
A trip is defined as any travel that takes a person 80kms from their home for any reason other than:
For school For work Hospital Or for more than one year
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Tourist Terms
Foreign Tourist – outside of country Domestic Tourist – inside of country
Outbound Inbound
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Types of Travellers Free Spirit No Hassel Cultural History Buff Etc
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Independent and curious, you love to immerse yourself in the places you visit, before, during and after.
Authentic Experiencer
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Easy-going and creative, you talk to the locals, get in on the action and take the road less travelled.
Cultural Explorer
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Focusing on the cultures of others, you follow your interests with an open and detailed-oriented mind.
Cultural History Buff
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Explore your family heritage and share your discoveries with your friends when you get home.
Personal History Explorer
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Leave work behind, sit back and relax. There’s no time for stress when you’re busy getting comfortable.
Rejuvenator
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Follow your own schedule and keep things flexible and close to home.
Virtual Traveller
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Travel Types - Psychographics
1. Allo - Centric2. Mid - Centric3. Psych - Centric
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What are some of the thingsthat make a vacation memorable?
Think Back
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5 Scenic Drives River Valley Scenic Drive Fundy Coastal Drive Acadian Coastal Drive Appalachian Range Route Miramichi River Route
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Types of Advertising Broadcast News/Print Online Advertising Outdoor or On-the-Go advertising
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What is E-Business?
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Marketing Mix• What are the 4 P’s of Marketing Mix
1.2.3.4.
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S.T.P. – Marketing Planning
• S• T• P
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What is Positioning?• Give an Example - Business: - Positioning Statement:
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Tourism and Web Design
Color Schemes Navigation Photography Video Quality and Use
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Map of New Brunswick