Download - Tourism Exam Review
Tourism Exam
Review
5 Sectors You need to stay somewhere
You Need to Get there
You have to have something to do
You have to eat
You may need assistance
AccommodationsTransportation
Recreation & Entertainment
Food & Beverage
Travel Services
5 Reasons for Growth Increase in Disposable Income
Increase in leisure time
Technological Advances - online booking, transportation
Globalization and communication/media
Safety of Travel
Stress, Stress and more Stress
Terms and Definitions Tourism Illiteracy Leakage Trip Foreign and Domestic Tourist
Tourism Illiteracy
This can happen because of TOURISM ILLITERACY- this is an educational deficiency about tourism.
Closed Minded?
Leakage is a community’sneed to import workersand goods in order to
sustain its tourism industry
What is a Trip?
A trip is defined as any travel that takes a person 80kms from their home for any reason other than:
For school For work Hospital Or for more than one year
Tourist Terms
Foreign Tourist – outside of country Domestic Tourist – inside of country
Outbound Inbound
Types of Travellers Free Spirit No Hassel Cultural History Buff Etc
Independent and curious, you love to immerse yourself in the places you visit, before, during and after.
Authentic Experiencer
Easy-going and creative, you talk to the locals, get in on the action and take the road less travelled.
Cultural Explorer
Focusing on the cultures of others, you follow your interests with an open and detailed-oriented mind.
Cultural History Buff
Explore your family heritage and share your discoveries with your friends when you get home.
Personal History Explorer
Leave work behind, sit back and relax. There’s no time for stress when you’re busy getting comfortable.
Rejuvenator
Follow your own schedule and keep things flexible and close to home.
Virtual Traveller
Travel Types - Psychographics
1. Allo - Centric2. Mid - Centric3. Psych - Centric
What are some of the thingsthat make a vacation memorable?
Think Back
5 Scenic Drives River Valley Scenic Drive Fundy Coastal Drive Acadian Coastal Drive Appalachian Range Route Miramichi River Route
Types of Advertising Broadcast News/Print Online Advertising Outdoor or On-the-Go advertising
What is E-Business?
Marketing Mix• What are the 4 P’s of Marketing Mix
1.2.3.4.
S.T.P. – Marketing Planning
• S• T• P
What is Positioning?• Give an Example - Business: - Positioning Statement:
Tourism and Web Design
Color Schemes Navigation Photography Video Quality and Use
Map of New Brunswick