How financial services have embraced social media

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All data is commissioned by Join the Dots research study, UK, April 2014

The top 6 actions as a result of exploring content on LinkedIn

£

31%1 Learned of a new financial company

24%2

Shared information about financial trends/products /companies

23%3Learned of a new financialproduct/policy

23%4

Conducted additional research on a financial product

20%5

Asked a financial professional for additional information about a product/policy

13%6 Opened a new financial account