Timing is everything!
Improving Direct Mail Campaign Effectiveness
2013 National Postal Forum
San Francisco, California
Clint Dally
Vice President, Product Management
$30 in
body paint
$40 toward gas
$20 for portion
of hotel room
$100 in food
(and beer)
• How the USPS infrastructure
affects Standard Mail Drop Ship
• Creating cost effective Drop
Ship capabilities
• Adding tracing to your Drop
Ship—how and why
Drop Ship 101 Traditional Mail Submission Model
1. Mailer gives mail to USPS at a
single location
2. USPS distributes and delivers
nationally
Drop Ship Submission Model
1. Mailer trucks mail to regional
USPS facilities
2. USPS distributes and delivers
regionally for a discount
Restructured USPS: How it helps mailers
Local postal
managers can
no longer hold
Direct Mail for a
light mail day
Restructured USPS: How it helps mailers
Restructured USPS: How it helps mailers
Restructured USPS: How it helps mailers
How to implement a Drop Ship strategy
Location Type Savings Notes
DNDC (Destination
Network Distribution
Center)
$0.033 per mail
piece
29 locations
DSCF (Destination
Sectional Center
Facility)
$0.043 per mail
piece
312 locations, down
from 445 two years
ago
Use Drop Ship Analytics
Software to create a
distribution strategy
❶
How to implement a Drop Ship strategy
Prepare mail for
distribution ❷
How to implement a Drop Ship strategy
Develop a relationship
with a logistics
company
❸
Adding more value with IMb Tracing™
Questions?
• Clint Dally [email protected] www.pb.com
• Follow us @pitneybowes • This presentation will be available on
Slideshare for download at slideshare.net/pitneybowes
• Visit our Brilliant Communications blog at blogs.pb.com/brilliant-communications
