The Retail Flower ShopThe Retail Flower Shop

Window DisplaysWindow Displays

What is a Window Display?What is a Window Display?

Typically, the first glance into your shop Typically, the first glance into your shop that a customer receivesthat a customer receives

Creates an image of the shop for the Creates an image of the shop for the customercustomer

Research shows it can account for 35% of Research shows it can account for 35% of your business!!your business!!

Window DisplayWindow Display

Doesn’t have to be expensiveDoesn’t have to be expensive

Low-cost way of AdvertisingLow-cost way of Advertising

Should change as each season/holiday Should change as each season/holiday changeschanges

2 Types of Window Displays2 Types of Window Displays

Open Window DisplayOpen Window Display

Closed Window DisplayClosed Window Display

Open Window DisplayOpen Window Display

You look through and see the store!You look through and see the store!

Open Window DisplayOpen Window Display

AdvantagesAdvantages View StoreView Store More daylight in storeMore daylight in store Allows customers to see lots of stuffAllows customers to see lots of stuff

DisadvantagesDisadvantages Hard to develop theme (no backdrop Hard to develop theme (no backdrop

besides store)besides store)

Closed Window DisplayClosed Window Display

Like a shadow box!Like a shadow box!

Closed Window DisplayClosed Window Display AdvantagesAdvantages

Can have a dramatic message- no Can have a dramatic message- no interferenceinterference

Special lightingSpecial lighting Can change the BackgroundCan change the Background

DisadvantagesDisadvantages Takes space out of interiorTakes space out of interior Has to have door so you can change Has to have door so you can change

windowwindow May feel “not friendly”May feel “not friendly”

Window Display ThemesWindow Display Themes

If you can think of it, it will work!If you can think of it, it will work! HolidaysHolidays HomecomingHomecoming Back to SchoolBack to School And so much more!And so much more!

Theme has to be understood in 2 seconds! Theme has to be understood in 2 seconds! Especially for people drivingEspecially for people driving

4 Basic Functions of a Window 4 Basic Functions of a Window DisplayDisplay

Attract AttentionAttract Attention

Create InterestCreate Interest

Change Interest into DesireChange Interest into Desire

Draw Customer InsideDraw Customer Inside

Attracting AttentionAttracting Attention

Use of COLORUse of COLOR

Size of items in displaySize of items in display

Creativity- something unusual/unexpectedCreativity- something unusual/unexpected

Light- special lighting/sparkly/blinkingLight- special lighting/sparkly/blinking

Movement- ex. Fan blowing streamersMovement- ex. Fan blowing streamers

Creating InterestCreating Interest

Adding Details to the design…stuff Adding Details to the design…stuff the customer may only see if they the customer may only see if they take a second look!take a second look!

Changing Interest Into DesireChanging Interest Into Desire

Displays should be put out in a way Displays should be put out in a way that people can visualize them in their that people can visualize them in their own home or on themown home or on them

Drawing the Customer InsideDrawing the Customer Inside

Make the exterior inviting and friendlyMake the exterior inviting and friendly

Well-organizedWell-organized

CleanClean

Other Design TipsOther Design Tips

Create a Focal PointCreate a Focal Point

Simplicity- don’t over crowd the windowSimplicity- don’t over crowd the window

Window Display AssignmentWindow Display Assignment

You will create a window display for your You will create a window display for your shopshop

First, choose a themeFirst, choose a theme

Then, create a rough draftThen, create a rough draft

Be sure your display meets the 4 functions Be sure your display meets the 4 functions of window displaysof window displays

Window Display AssignmentWindow Display Assignment

A final, neat & COLORED copy will be A final, neat & COLORED copy will be turned in for a 2 daily gradesturned in for a 2 daily grades

This window display will also be a part of This window display will also be a part of your Portfolioyour Portfolio