The Retail Flower Shop

Download The Retail Flower Shop

Post on 30-Dec-2015

35 views

Category:

Documents

0 download

DESCRIPTION

The Retail Flower Shop. Window Displays. What is a Window Display?. Typically, the first glance into your shop that a customer receives Creates an image of the shop for the customer Research shows it can account for 35% of your business!!. Window Display. Doesnt have to be expensive - PowerPoint PPT Presentation

TRANSCRIPT

  • The Retail Flower ShopWindow Displays

  • What is a Window Display?Typically, the first glance into your shop that a customer receives

    Creates an image of the shop for the customer

    Research shows it can account for 35% of your business!!

  • Window DisplayDoesnt have to be expensive

    Low-cost way of Advertising

    Should change as each season/holiday changes

  • 2 Types of Window Displays

    Open Window Display

    Closed Window Display

  • Open Window DisplayYou look through and see the store!

  • Open Window DisplayAdvantagesView StoreMore daylight in storeAllows customers to see lots of stuff

    DisadvantagesHard to develop theme (no backdrop besides store)

  • Closed Window DisplayLike a shadow box!

  • Closed Window DisplayAdvantagesCan have a dramatic message- no interferenceSpecial lightingCan change the BackgroundDisadvantagesTakes space out of interiorHas to have door so you can change windowMay feel not friendly

  • Window Display ThemesIf you can think of it, it will work!HolidaysHomecomingBack to SchoolAnd so much more!

    Theme has to be understood in 2 seconds! Especially for people driving

  • 4 Basic Functions of a Window DisplayAttract Attention

    Create Interest

    Change Interest into Desire

    Draw Customer Inside

  • Attracting AttentionUse of COLOR

    Size of items in display

    Creativity- something unusual/unexpected

    Light- special lighting/sparkly/blinking

    Movement- ex. Fan blowing streamers

  • Creating Interest

    Adding Details to the designstuff the customer may only see if they take a second look!

  • Changing Interest Into Desire

    Displays should be put out in a way that people can visualize them in their own home or on them

  • Drawing the Customer InsideMake the exterior inviting and friendly

    Well-organized

    Clean

  • Other Design TipsCreate a Focal Point

    Simplicity- dont over crowd the window

  • Window Display AssignmentYou will create a window display for your shop

    First, choose a theme

    Then, create a rough draft

    Be sure your display meets the 4 functions of window displays

  • Window Display AssignmentA final, neat & COLORED copy will be turned in for a 2 daily grades

    This window display will also be a part of your Portfolio