The Retail Flower Shop
Post on 30-Dec-2015
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DESCRIPTIONThe Retail Flower Shop. Window Displays. What is a Window Display?. Typically, the first glance into your shop that a customer receives Creates an image of the shop for the customer Research shows it can account for 35% of your business!!. Window Display. Doesnt have to be expensive - PowerPoint PPT Presentation
The Retail Flower ShopWindow Displays
What is a Window Display?Typically, the first glance into your shop that a customer receives
Creates an image of the shop for the customer
Research shows it can account for 35% of your business!!
Window DisplayDoesnt have to be expensive
Low-cost way of Advertising
Should change as each season/holiday changes
2 Types of Window Displays
Open Window Display
Closed Window Display
Open Window DisplayYou look through and see the store!
Open Window DisplayAdvantagesView StoreMore daylight in storeAllows customers to see lots of stuff
DisadvantagesHard to develop theme (no backdrop besides store)
Closed Window DisplayLike a shadow box!
Closed Window DisplayAdvantagesCan have a dramatic message- no interferenceSpecial lightingCan change the BackgroundDisadvantagesTakes space out of interiorHas to have door so you can change windowMay feel not friendly
Window Display ThemesIf you can think of it, it will work!HolidaysHomecomingBack to SchoolAnd so much more!
Theme has to be understood in 2 seconds! Especially for people driving
4 Basic Functions of a Window DisplayAttract Attention
Change Interest into Desire
Draw Customer Inside
Attracting AttentionUse of COLOR
Size of items in display
Creativity- something unusual/unexpected
Light- special lighting/sparkly/blinking
Movement- ex. Fan blowing streamers
Adding Details to the designstuff the customer may only see if they take a second look!
Changing Interest Into Desire
Displays should be put out in a way that people can visualize them in their own home or on them
Drawing the Customer InsideMake the exterior inviting and friendly
Other Design TipsCreate a Focal Point
Simplicity- dont over crowd the window
Window Display AssignmentYou will create a window display for your shop
First, choose a theme
Then, create a rough draft
Be sure your display meets the 4 functions of window displays
Window Display AssignmentA final, neat & COLORED copy will be turned in for a 2 daily grades
This window display will also be a part of your Portfolio