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Download - The Red Flags Your Organization Has Become Complacent: and ... · the blueprint for how startups take business away from legacy companies. The system works so well that Ross has boosted

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Page 1: The Red Flags Your Organization Has Become Complacent: and ... · the blueprint for how startups take business away from legacy companies. The system works so well that Ross has boosted

Thiskeynoteisaboutrecognizingwhencomplacencyiscreepingintoyourcompany.Ifyourprocessesaregettingsluggishandyourteammembersarestartingtolacktheirpreviousresponsiveness,youcan“regainyourmojo”bylearningtheguerrillatacticsofyoungstartups.

Takeaways

• TheRedFlagsYourOrganizationHasBecomeComplacent:(1)Yourmarketshareiswaning(2)Innovationandcreativityarelaggingbehindyourcompetitorsand(3)Yourbestteammembersarejumpingship.Rosswilloutlinetacticstoresurrectallthree.

• WhyStartupsaresoGoodatDisruption…andwhyyoushouldbetooStartupsarewillingtotakeunexpectedrisks(inanymatureindustry)withoutrunningtheriskoflosinglong-termrelationships(becausetheydon’thaveanyyet).Learnhowtoshakeupyourindustryandgeneratemediabuzzlikeastartup.

• StartupsEliminateallFrictionThefastestwaytoelevateastartup’smarketsharefromZEROistoprovideafriction-freeexperienceforpotentialcustomers,clients,andmembers.Ross’srecentbook“NoMoreCustomerFriction”willgiveyoutheblueprintforhowstartupstakebusinessawayfromlegacycompanies.ThesystemworkssowellthatRosshasboostedcustomerscoresbydoubledigitswithin90days.

• WhyYouShouldBreaktheBondsof“Perfection”Ifyouwanttobecompetitive,youmustlaunchyourideasandinitiativesfaster.JeffBezosdidn’twaitforperfection.HowardShultzlaunchedtheStarbucksAppbeforeitwasready.SmartStartupsgo-to-marketquicklyandletcustomer/clientfeedbackhelprefinetheirproducts andserviceofferings.

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