POWER OF SOCIAL MEDIAIN INSPIRING TRAVEL
WITH DAVE BOUSKILL & DEBRA CORBEILWWW .THEPLANETD.COM
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THE PLANET D
Dave and DebThe Planet D
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DIGITAL STORYTELLERS
Creating Content using Multiple platforms
Two way communication: Creating Conversation
Personal voice
First Hand Experiences
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VIDEO STORYTELLING
http://www.youtube.com/watch?v=xzqv2AejElA&feature=share&list=PL33094DC2CCD675D0
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BENEFITS OF A BLOG
Detailed Account
Trusted Voice
Entertained - StoryTelling
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The Average consumer is subjected to over 6000 marketing messages in any given day!
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CASE STUDY #1Emilia Romagna Tourism Board
•More than 10k tweets generated 70 million Twitter impressions• 7 million Twitter accounts reached• #BlogVille was a global trending topic on Twitter on 8th July, 2012• 2,000 updates published on Facebook; 500 comments received• More than 3,000 shared photos/videos on Pinterest, Instagram and YouTube
50 Bloggers
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SOCIAL MEDIA
Social Media Channels
Storyline in the Moment
Creates a connection between brand and reader through a personal story in Real Time.
Puts a human face on your brand or destination.
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ICELAND IN REAL TIME
TwitterGoogle +InstagramYouTubeFacebook
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CONNECTING WITH YOUR AUDIENCE
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CYCLE OF TRAVEL
SOCIAL MEDIA: PLAYS HUGE PART
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HAVE A STRATEGY
Buzz Event
FollowUp
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THE FIRST STEPS
Have a story angle in mind.
What do you want to Highlight
Find out how you want to communicate the Who, What , Where, When and How of the story
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INSTAGRAMBest Real Time Story Telling Tool
Visual
Share to Multiple Platforms
Video
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FACEBOOKMake a connection between
you and the storytellerAsk Questions
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Use Visuals Evoke a sense of place and experience.
High quality photos Include Real People
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GOOGLE +
Live Hangouts On Air Best Platform for Photos
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Engage audience with questions
Be consistent
Provide information
Have a hashtag
Twitter Chats
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EXPEDIA FIND YOURS
http://www.youtube.com/watch?v=M5dxykOSrhc&feature=share&list=PL33094DC2CCD675D0
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“Marketing is no longer about the stuff that you
make, but about the stories you tell.” – Seth Godin
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QUESTIONS?
Continue the Conversation with us!@theplanetd on
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