PRODUCER/SYSTEM (Tool: Product/Service/Process)
JOB-‐TO-‐GET-‐DONE (JTGD; Verb + Object)
CUSTOMER (Subject)
-‐: PAIN (Cost/Constraint/Risk)
+: DELIGHT (Benefit/Revenue)
Apple’s Job-‐To-‐Get-‐Done (JTGD) Canvas Simply Observe, Collect, and Organize User Stories … in the Past, Present, and Future
Note: The visual structure or layout of the “Job-‐To-‐Get-‐Done (JTGD)” Canvas is adapted from the Business Model Canvas (hPp://www.businessmodelgeneraSon.com) and is licensed under the CreaSve Commons APribuSon-‐Share Alike 3.0 Un-‐ported License
Who? What? How?
Why?
VALUE (Trade-‐off)
Listen to music
iPod
PRESEN
T
OUTCOME (Noun)
Where? When?
PRODUCER/SYSTEM (Tool: Product/Service/Process)
JOB-‐TO-‐GET-‐DONE (JTGD; Verb + Object)
CUSTOMER (Subject)
-‐: PAIN (Cost/Constraint/Risk)
+: DELIGHT (Benefit/Revenue)
Sony’s Job-‐To-‐Get-‐Done (JTGD) Canvas Simply Observe, Collect, and Organize User Stories … in the Past, Present, and Future
Note: The visual structure or layout of the “Job-‐To-‐Get-‐Done (JTGD)” Canvas is adapted from the Business Model Canvas (hPp://www.businessmodelgeneraSon.com) and is licensed under the CreaSve Commons APribuSon-‐Share Alike 3.0 Un-‐ported License
Who? What? How?
Why?
VALUE (Trade-‐off)
Listen to music
Walkman
PAST
OUTCOME (Noun)
Where? When?
PRODUCER/SYSTEM (Tool: Product/Service/Process)
JOB-‐TO-‐GET-‐DONE (JTGD; Verb + Object)
CUSTOMER (Subject)
-‐: PAIN (Cost/Constraint/Risk)
+: DELIGHT (Benefit/Revenue)
Job-‐To-‐Get-‐Done (JTGD) Canvas Simply Observe, Collect, and Organize User Stories … in the Past, Present, and Future
Note: The visual structure or layout of the “Job-‐To-‐Get-‐Done (JTGD)” Canvas is adapted from the Business Model Canvas (hPp://www.businessmodelgeneraSon.com) and is licensed under the CreaSve Commons APribuSon-‐Share Alike 3.0 Un-‐ported License
Who? What? How?
Why?
VALUE (Trade-‐off)
OUTCOME (Noun)
Where? When?
Job-‐To-‐Get-‐Done (JTGD) Canvas Simply Observe, Collect, and Organize User Stories … in the Past, Present, and Future
Note: The visual structure or layout of the “Job-‐To-‐Get-‐Done (JTGD)” Canvas is adapted from the Business Model Canvas (hPp://www.businessmodelgeneraSon.com) and is licensed under the CreaSve Commons APribuSon-‐Share Alike 3.0 Un-‐ported License
Who? What? How?
Why?
Where? When?
• What is the main product? • How did you first hear about the
product? • How long did you search before
you bought or obtain product? • How did you feel (delight; pain)
a_er buying or obtaining the product?
• How much does it cost to obtain product?
* What is your role in the team? * What are jobs-‐to-‐get-‐done/outcomes for given theme? * What pro-‐ducts are used? * What prob-‐lems do the products solve? * What strug-‐gles before/during/a_er?
• Who uses the product? • Did you buy/obtain product for
yourself or someone else? • What is the relaSonship? • How many people in your
organizaSon use the product? • With whom do you (internally/
externally) collaborate?
• Why did you go looking/shopping for the product?
• Why did you choose or buy the product: trade-‐off; value factors?
• Would you recommend the product to another customer? [On a scale from
• 0 (low) to 10 (high)?] Why?
Job-‐To-‐Get-‐Done (JTGD) Canvas Simply Observe, Collect, and Organize User Stories … in the Past, Present, and Future
Note: The visual structure or layout of the “Job-‐To-‐Get-‐Done (JTGD)” Canvas is adapted from the Business Model Canvas (hPp://www.businessmodelgeneraSon.com) and is licensed under the CreaSve Commons APribuSon-‐Share Alike 3.0 Un-‐ported License
Who? What? How?
Why?
Where? When?
• What is the main product? • How did you first hear about the
product? • How long did you search before
you bought or obtain product? • How did you feel (delight; pain)
a_er buying or obtaining the product?
• How much does it cost to obtain product?
* What is your role in the team? * What are jobs-‐to-‐get-‐done/outcomes for given theme? * What pro-‐ducts are used? * What prob-‐lems do the products solve? * What strug-‐gles before/during/a_er?
• Who uses the product? • Did you buy/obtain product for
yourself or someone else? • What is the relaSonship? • How many people in your
organizaSon use the product? • With whom do you (internally/
externally) collaborate?
• Why did you go looking/shopping for the product?
• Why did you choose or buy the product: trade-‐off; value factors?
• Would you recommend the product to another customer? [On a scale from
• 0 (low) to 10 (high)?] Why?
Job-‐To-‐Get-‐Done (JTGD) Canvas Simply Observe, Collect, and Organize User Stories … in the Past, Present, and Future
Note: The visual structure or layout of the “Job-‐To-‐Get-‐Done (JTGD)” Canvas is adapted from the Business Model Canvas (hPp://www.businessmodelgeneraSon.com) and is licensed under the CreaSve Commons APribuSon-‐Share Alike 3.0 Un-‐ported License
Who? What? How?
Why?
Where? When?
PRODUCER/SYSTEM (Tool: Product/Service/Process)
JOB-‐TO-‐GET-‐DONE (JTGD; Verb + Object)
CUSTOMER (Subject)
VALUE (Trade-‐off)
Job-‐To-‐Get-‐Done (JTGD) Chain Simply Observe, Collect, and Organize User Stories About Theme: ……………………………………………………………………………..
#1APEX. Dr. Rod King. [email protected] & hZp://businessmodels.ning.com & hZp://twiZer.com/RodKuhnKing
Who?
What?
How?
Why?
Where?
When?
Job-‐To-‐Get-‐Done (JTGD) Chain Simply Observe, Collect, and Organize User Stories About Theme: ……………………………………………………………………………..
#1APEX. Dr. Rod King. [email protected] & hZp://businessmodels.ning.com & hZp://twiZer.com/RodKuhnKing
* Who uses the product? * Did you buy/obtain product for yourself or someone else? * What is the relaSonship? * How many people in your organizaSon use the product? * With whom do you (internally/externally) collaborate?
* What is your role in the team? * What are jobs-‐to-‐get-‐done/outcomes for theme? * What products are used? * What problems do the products solve? * What struggles did you have before/during/a_er obtaining products?
* How did you first hear about the product? * How long did you search before you bought or obtain product? * How did you feel a_er buying or obtaining the product? * How much does it cost to obtain product?
* Why did you go looking/shopping for the product? * Why did you choose or buy the product: value factors? * Would you recommend the product to another customer? [On a scale from 0 (low) to 10 (high)?] Why?
* Where is the product offered/sold/used? * Where did you obtain or buy the product: online/offline/TV? * If you could wave a magic wand and let a problem disappear, where would that problem be?
* When did you start looking for/using the product? * When do you most enjoy using the product: How do you feel? * When do problems with the current product occur? * When do you start looking for another product or subsStute?
Who?
What?
How?
Why?
Where?
When?
