Internet is broken.And you are gonna fix it.Polle de Maagt for NHTV, Breda| October 5th 2009
Boondoggle StrategistBrand strategy in Amsterdam and Leuven.
Young Scum FounderDrinks for online talent in Amsterdam, Ghent, London, Barcelona and Berlin.
Cooler than you FounderOnline platform for young creatives.
Photo: Filip Bunkens
So.What about you?
Let’s discussthree things.
The internetisbroken.
What do we doto fix it?
What can you doto fix it?
One.The internetisbroken.
The internetis old.
The internetis over-hyped.
The internetis over-geeked.
Photo: Filip Bunkens
The internetis arrogant.
Photo: wallyg (Flickr)
The internetis mizundastood.
Two.What do we doto fix it?
Everysuccesfullcampaignis driven bya core emotion.
Three.What can you doto fix it?
Be different,not just better.
Be better,not different.
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Photo: Filip Bunkens