DECEMBER 2015www.endeavourmagazine.com

INSPIRED BY YOUR SUCCESS

Super Star ForwardersIndustry Superstars

Making a name for themselves in the competitive industry of transport logistics, Super Star Forwarders Co are crossing new territories to become the go to provider of reliable fuel and cargo delivery. Endeavour Magazine spoke with Pradeep Kumar to find out more.

WRITTEN BY AMY TOCKNELL

INDUSTRY SUPERSTARS

www.littlegatepublishing.com

SUPER STAR FORWARDERSWWW.SUPERDOLL-TZ.COM

255-22-2860930

SUPER STAR FORWARDERS

Pradeep Kumar expanded, “SSFC has been in the transportation business for more than three decades in East and Central Africa. Since its formation, the company has been growing

stronger and stronger and to date is among the leading haulers of containers, equipment, fuel and general cargo in the East, Central and Southern Africa region. SSFC has also recently registered its outfit in Zambia in the name of Superstar Forwarders Zambia Ltd. Our huge fleet of trucks operates mainly from three East and Central African Countries namely Tanzania, Kenya , Uganda and Zambia.”

Operating in accordance with core values of honesty, integrity, ownership and innovation, SSFC has a vision statement in place that effectively sums up just how ambitious the team is as they have a desire,

“To be the best quality logistics service provider in the East and Central African region.”

The ambitions don’t stop there, however, as the mission is a far more outward facing,

“To save customers money for each unit of cargo delivered.”Speaking about the day-to-day activities of SSFC, it becomes

clear that this is not a one trick pony operation, in fact, the company has worked with some large names and as part of important projects, making it clear that the reputation they want to establish is already firmly in place. If you need something transporting safely and on time, you go to SSFC. Pradeep expanded on the regular activities undertaken,

“SSF has been certified under ISO 9001 -2008 for the quality standards maintained in the transport logistics operation and for a very long time, has been providing services to international and national organisations such as UNHCR, World Food Programme (WFP), Food Security Department, The Red Cross and Red Crescent Society for the transportation of containers and general cargo. In Tanzania, we are the exclusive transporters for Total Tanzania Ltd, for its domestic and cross border fuel deliveries. We also provide fuel transport solutions to Puma Energy, Trafigura, Total Uganda Ltd, Coca Cola Kwanza Ltd and Oryx Tanzania Ltd. Similarly, we

SUPER STAR FORWARDERS

Founded in 1991, Super Star Forwarders Co (SSFC) have made no bones about approaching the transport logistics industry with a ‘can do’ attitude and thought it started life not too long ago, it has fast become one of the leading fuel and general cargo transport solution providers. Keen to add to the portfolio of services, SSFC has branched out into cargo clearing, as well as haulage, which offers specialised sugar cane transportation to the biggest sugar mills in Tanzania.

SUPER STAR FORWARDERS

have been partnering for project cargo business for with road contractor firms such as the Konoike Construction Company Ltd and mining firms such as Kahama Mining Corporation.”

With no signs of slowing down, the transportation industry must be buoyant, as appose to so many markets that have been hit by bouts of financial instability. Pradeep explained,

“As investment and business in Africa is growing rapidly, the transport logistics industry is experiencing positive growth. Cross border business in East and Central Africa has improved and this has become the backbone of the transport logistics industry in the region. The regulations existing in different countries is one of the challenges faced by cross border business and harmonisation of these regulations will bring massive results to the region and transport logistics industry as a whole.”

What a refreshing attitude! Though there are still hurdles in the way, SSFC can see past them, to a brighter and more profitable future. Perhaps this is the reason for its unparalleled climb to the top, or maybe it is thanks to the team of committed staff that it has in place.

300 strong, the staff body at SSFC are all duty-bound to adhere

to the stringent ISO 9001-2008 standards, which means that the company invests significant time and money into training and staff development. With a firm belief that manpower is the cornerstone of any successful business, SSFC has a strong organisational structure in place to support and nurture developing talent, while always looking to impart more knowledge and opportunities to all employees. When it comes to driving, there are no shortcuts and Pradeep explains the rigorous training scheme,

“In conjunction with its safety-oriented operation and embracing of technology and innovations, SSFC ensures comprehensive in-house training is given to all its employees, particularly its drivers and technical personnel. For driver training, the company has retained the services of an in-house APTH certified trainer (APTH is a institute endorsed by a consortium of fuel companies including Total, BP and Shell), who conducts regular defensive driving courses. It is compulsory for all drivers to attend the training at least once a year. We have a state of the art facility for conducting all kinds of training.”

With talented, knowledgeable staff on board and a clear need for the services SSFC provide, it is just simple logic that draws

SUPER STAR FORWARDERS

customers towards them, surely? No, it’s the reassurance that this is a company that knows exactly what the customer needs, wants and expects and will deliver on all these expectations, within budget. Customer service is high on the agenda at SSFC, with new ideas constantly being brought in to improve the customer experience and help the company to monitor what could be done better. Pradeep expanded,

“SSFC is focusing on a high-end customer market, which requires customised, quality and safety oriented logistics services. To achieve this, we have set up a high quality organisation with state of art vehicles and facilities. In striving to achieve the best quality of service, the company provides an all round package solution which offers daily reports to the customer, new truck trailers, dedicated operation staff, a web-based truck tracking system, highly skilled drivers and periodic service reviews.”

In addition to this, SSFC helps customers to find new business through statutory authorities, so as to streamline the logistics involved. It’s this dedication to concentrating on the niche customer market that is helping SSFC to raise its profile and stand above its competitors. Targeted new business acquisition has long been a

recognised growth strategy and it is clearly still working today.Looking ahead, SSFC have some exciting new development son

the pipeline, all of which are geared towards the next chapter and further growth,

“New state of art facilities in Zambia will improve service capabilities to our customers in Zambia and DRC and we will be able to provide more effective and comprehensive service to the mining firms in the region too. We will be providing new training for staff, which will improve the productivity and effectiveness of our manpower and finally, investment in a new fleet with the most modern technology and impressive safety features will help SSFC and its customers to improve standards even further. This move is also in conjunction with the commitment we make to customers to always strive for continuous improvement.”

With momentum behind them and innovative plans ahead, there is no doubting that SSFC will keep on trucking into a profitable 2016, with a burgeoning customer base and committed staff. The future really does look bright for this industry leader.

Plug in

and relax. 9 ,13 & 16 litle diesel enginesProven reliability & uptimeOutstanding economy

New Scania Gensets: Redefining Reliability

www.scaniatz.com engines@scaniatz.com

Plot 8 Nyerere Road Tel:+255 22 2860290

Mob:+255 784 722000

www.endeavourmagazine.com

1.2 million businesses like yours are seeing this. Getting your own corporate brochure couldn’t be

easier. Get in touch below for details.

www.littlegatepublishing.com alexsmith@littlegatepublishing.com

+44 1603 296 100