Striking GOLD with Your Custom Content
and Social Media Investments
Steve GroenierVP Marketing and Sales
Artbeads.com
Top Search Rank
More Impressions
More Views
Quality Content Wins
So, What Did We Do?
We Created ContentLots of Content
Expert Content
Industry Experts
Photos
Blogs
Videos
Facebook Posts
Tweets
HURRAY - More Customers
Lets Put Our Customers To Work Creating Content
Writing Reviews
Asking & AnsweringQuestions
Blogging
Taking Photos
Making Videos
Sharing on Facebook
We’ve Spent
A Mountain of Money
Mountain of Content
Filled With Content GOLD
What Is Content GOLD?
Inspirational
Educational
Entertaining
Customer in Need
What Can Content GOLD Do For Us?
Visitors
Abandon Rate
Conversion Rate
Content GOLD Can Help Us... Deliver Better Service
Run Better Promotions
Improve Product Quality
Become Smarter Buyers
Build Brand Loyalty
The Problem IsThe GOLD Is Buried
Content GOLD
Product Page
Social Media
Needs to Be Shared
BlogContent Page
SEARCH
Product MarketingService
ENTIRE COMPANY
Sales
Content GOLD Share It Internally
Mining for Content GOLD
What Does Content GOLD Look Like?
Comments
Clicks
Likes
Impressions
Quality Content
Expert Articles Videos
New Products
35 Comments196 Likes
Blog Contest - 579 Responses
Fun Videos
Customer Blog
My Dog Ate My Jump Ring
Facebook Wall Post
EUREKA!You Found
Content GOLD
Now What?
Start Sharing It
Custom Landing Pages
Videos
Products
Articles
Product Landing Pages
Customer Blog
Facebook Gallery
Facebook Gallery
Blog Post
Email Feature
Content Goes Viral
Blog Traffic Grows
Traffic from Blog Grows
Customer Videos
Customer Videoson Facebook
Nice Links
Customer Review Photos
Inspirational Blog Posts
Search TermsBecome Blog Posts
New Results for Search
Content GOLD in Search
Content GOLD in Search
Content GOLD in Search
Content GOLD in Search
Online Retailers EverywhereAre Striking
Content GOLD
Articles OnProduct Pages
Articles Tab In Search
CustomerProduct ReviewVideos
Free Webinars
Reality Show
Retailers Are Creating Entire Sites
Around Content
Online RetailersAre The New
Steve [email protected] Twitter: @marketonline