Stewardship of Place Stewardship of Place In ActionIn Action
College of Business Administration
ExecutivE MBA ProgramExecutivE MBA ProgramInternational Business International Business
Consulting ProjectsConsulting Projects
College of Business Administration
ExectivE MBA Business ExectivE MBA Business ConsultingConsulting
• Capstone activity of the ExecutivE MBA program – Group project, usually 4-5 executive students
and a graduate faculty (Ph.D.) advisor– Requires 15-20 hours/week per person for 20
weeks.– Thesis-equivalent – Typically sponsored by a business, foundation,
or government agency – Provides a framework for applying the
knowledge and skills gained in the Executive MBA program to a ‘real world’ business issue or objective
– Prescriptive recommendations required
College of Business Administration
Typical ExecutivE MBA Typical ExecutivE MBA ParticipantParticipant
• Average Age: 38• Work/Management Experience: 15/10 yrs• Currently senior middle management or practicing
professional• Gender Ratio: 55/45 male/female• Undergraduate Degrees: 40% BSBA; 34% Arts &
Sciences; 26% Engineering• Last 60 undergraduate hours GPA: 3.3• Advanced Degrees: 15%
College of Business Administration
Project TypesProject Types
• Market Entry, Expansion or Diversification
• Competitive Intelligence• Market Analysis and Assessment• Financial Feasibility• Manufacturing Site Analysis & Selection• Representation/Market Development• Due Diligence • Business Startup• Other Business Consulting Needs
College of Business Administration
Typical Project RequirementsTypical Project Requirements
• Define Competitive Environment – Who: Competitors– What: Market & Share Analysis– How: Sourcing; Distribution Channels– Where: Demographics
• Identify Challenges: Cultural, Legal, Economic, Technological, Political
• Develop and Evaluate Marketing Strategy Alternatives
• Analyze Financial Feasibility • Craft and Defend Prescriptive
Recommendations
College of Business Administration
Project SponsorsProject Sponsors• Advanced Foot & Ankle Care -2000 • AmeriCold – 1999• American Express – 1991• ANSTO - 2001 • Applied Communications, Inc. – 1989• Behlen Mfg. Co. - 1994 • BiCor – 2001, 2002• California Energy - 1996, 1998• Cargill - 2003 • CETAC, Inc. - 1993 • CISV – 2003• Compaq – 2002, 2003• ConAgra – 1994, 2002• Eurasia Foundation – 1996• Find/SVP - 1996• First Data Resources - 1991• Global Resources - 1996• Golden Rod Research - 1993• Greystone - 1994• HDR - 1998• INACOM – 1997• Indian Chicano Health Center - 2002• Iowa Pork Producers Association – 2003• J.C. Robinson Seed Company – 2003• Kiewit - 1994
• Lindsey Irrigation - 1997• Lucent Technologies - 1997• MAXM - 1996• Monsanto - 1993• OPPD – 1999, 2001• Oriental Trading Company - 1997 • Pfizer – 1995 • Physicians Mutual - 1994 (X2)• Sloan - 1996• UNO EMBA - 1998, 1999, 2000 (2), 2001 (2)• UNO ICTM - 1992, 1993• UNO Small Business Institute - 1993• USDE - 1994, 1995• Valmont - 1989 (X2), 1996• Vickers - 1991 (X2)• WATS Telemarketing - 1989, 1991, 1992
College of Business Administration
Project Project Location/FocusLocation/Focus
ARABIA Redemption Center SuppliesARGENTENIA Cold Storage;AUSTRALIA: Agricultural Chemical, Radiologicals, Vaccine
MarketsAUSTRIA: Product Sales & DistributionBELGIUM: ATM Applications & SoftwareBRAZIL: System Management Software; Market Service
CenterCANADA: Health Insurance; NAFTACHINA: Pharmaceutical Industry and Market Analysis; Pork
MarketCZECH & SLOVAK REPUBLICS: Sales & Distribution; Pole ManufacturingDENMARK Animal pharmaceuticals FRANCE: Direct Marketing; Cell Phones; Cheese; Software
(x2)GERMANY: Competitive IntelligenceHOLLAND: Manufacturing OpportunitiesHUNGARY: Pole Structures Market & Manufacture; Seed CornITALY: Direct MarketingLAOS: Canning Factory Output & MarketsLITHUANIA: Free-Market transition: Bank, Tanner,
Confectioner, BrewerMEXICO: NAFTA; Mining Equip; Frozen Foods; Cold Storage;
Construction; Grain Storage; Protective Equip
MOLDOVA: Free-Market transition: Wine, Meat, TelecomNICARAGUA: Energy Production and Sales Opportunities POLAND: Product Sales & DistributionROMANIA: Business Opportunities; Manufacturing; Power
Generation;Protective Equipment; Irrigation Systems
SPAIN: Food ProductionSWITZERLAND: ATM Applications & SoftwareTHAILAND: Corn fractions market UNITED KINGDOM: Telecom; Cable TV; Poles; Food, ATMs, Insurance;
Power; Healthcare
College of Business Administration
An ExecutivE MBA 2003 Project An ExecutivE MBA 2003 Project TeamTeam
• Dennis Bracht, Central Corn Product Manager, J.C. Robinson Seed Company
• Robin Cherek, International Sales Coordinator, Hewlett-Packard
• Marie Kozel, CARE Project Lead, Nebraska Methodist Health System
• Ken O’Halloran, Quality Assurance Manager, Degussa, Inc.
• Volker Schulz, Software Development Analyst, First Data Resources
• George Wilson, Senior Food Technologist, ConAgra Foods
• Dr. Rebecca Morris, Associate Professor Project Advisor
Stewardship of Place Stewardship of Place In ActionIn Action
College of Business Administration
Market Entry Feasibility Analysis Market Entry Feasibility Analysis of theof the
Hungarian Seed Corn IndustryHungarian Seed Corn Industry
on behalf of theon behalf of theJ.C. Robinson Seed CompanyJ.C. Robinson Seed Company
Waterloo, NEWaterloo, NE
www.jcrob.comwww.jcrob.com
College of Business Administration
Project Overview
• Overall Objective• Research Methodology• Examples of Results• Benefits of Project
College of Business Administration
Overall ObjectiveOverall Objective
Build a complete business plan for market entry into the
Hungarian seed corn market
College of Business Administration
Research MethodologyResearch Methodology
College of Business Administration
Output example of Output example of Multi-dimensional databaseMulti-dimensional database
0%
10%
20%
30%
40%
50%
Dec-02 J an-03 Feb-03 Mar-03 Apr-03 May-03 J un-03 J ul-03 Aug-03 Sep-03 Oct-03 Nov-03 Dec-03
S
M
L
XL
Source: 2003 EMBA Farmer Survey
Payment Time by Farm Size
College of Business Administration
Key Competitive IntelligenceKey Competitive Intelligence
22,72221,017
20,161
15,789 16,40117,452
10,549 9,995
12,801
5,000
10,000
15,000
20,000
25,000
30,000
Pioneer Monsanto Syngenta
Pri
ce (
in H
UF
)
High List Price to Retail
Average Price from Survey
Low List Price to Retail
Source: 2003 EMBA Farmer Survey and Vetomag Arjegyzek Price Sheet
College of Business Administration
In Country ResearchIn Country Research
• 2 Farmer Focus Group meetings
• 33 Farm visits• 8 Production facility visits• 8 Distributors/Retailers• 7 Competitors• 8 Potential substitute
contacts• 11 EU/Government• 3 Genetic suppliers• 1 Farm Show
College of Business Administration
Dynamic Financial AnalysisDynamic Financial Analysis
-$400,000
-$200,000
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Projected Cash Flow Stream
College of Business Administration
Summary & Educational Summary & Educational BenefitsBenefits