Download - State of Marketing 2011
0 20 40 60 80 100 120
Year 2011
Year 2010
0 20 40 60 80 100
Year 2011
Year 2010
0 10 20 30 40 50 60 70 80
Print / Advertising/ Broadcast Media
Trade Shows
Public Relations
Social Media & Social Networks
Interactive Digital Media
Overall Marketing Budget
0 20 40 60 80 100 120
Year 2011
Year 2010
0 20 40 60 80 100
Year 2011
Year 2010
0 20 40 60 80 100 120
Year 2011
Year 2010
0 20 40 60 80 100
Year 2011
Year 2010
0 20 40 60 80 100 120
Year 2011
Year 2010
0 20 40 60 80 100
0
10
20
30
40
50
60
70
80
Not in social mediaOthersTwitterYouTubeLinkedInFacebookBlogs
0
10
20
30
40
50
60
70
80
OthersThoughtLeadership
CustomerEngagement
ProductAwareness
BrandAwareness
LeadGeneration
0
10
20
30
40
50
60
70
80
Don't plan touse social media
Unsure orStill Exploring
ThoughtLeadership
CustomerEngagement
ProductAwareness
BrandAwareness
LeadGeneration
0
10
20
30
40
50
60
70
80
OthersAd hoc - as requiredOutsourced to anexternal agency
Distributed withinthe company
Marketingteam
IT Support
0 20 40 60 80 100
Year 2011
Year 2010
