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A Guide to Second Semester Recruitment and Retention
Membership RecruitmentA well-planned, aggressive second
semester recruitment campaign can strengthen a chapter and increase its membership.
Recruitment: Goals & Game Plans
Get New Members
What to Say
Reasons to Join
Scholarships, Networking,
Travel, Leadership, Fun
What to Do
Second Semester
Welcome Back Party
Invitations
Where to Look
Business Students
Underclassmen
Recruitment: FBLA-PBL Benefits
Students:Sharpen Business SkillsBecome LeadersMeet PeopleEarn Scholarships Gain Community Service
ExperienceEarn RecognitionTravel
Recruitment: Networking Tips Be Curious
Everyone loves to talk about him or herself Ask open-ended questions like “What are your hobbies and interests?”
Be Brief If you can’t interest someone in what you are saying, you are probably taking
too long to say it
Be Courteous Learn the person’s name and
use it frequently Smile
Be Direct Use eye-contact (body language is
important)
Be Enthusiastic It’s contagious!
Recruitment: StrategiesCreate posters,
brochures, and bulletin boards
Create an exhibit booth or have a table in a high traffic area
Show pictures of past members in fun displays
Create chapter T-shirts
Give away food or candy
Use FBLA-PBL membership poster and membership videos
Recruitment: Use Social Media
Recruitment: Membership Recognition Programs
February Frenzy Sign up online Sponsored by National
Officers Help recruit and retain
members
Membership Madness and Mania Recruit 5 or 10 members
Membership Achievement Equal or beat previous year
membership totals
100% Class Participation All students in one class join
FBLA-PBL
Recruitment: Create a Blog
Recruitment & Retention: Attend the NLC
PBL: June 22-25
FBLA: June 27-June 30
Retention: Meetings Advertise chapter
meetings
Make meetings productive and fun – implement icebreakers
Have a solid agenda
Retention: BAA, CMAP, MAPEncourage your members to participate in
BAA (FBLA) MAP (FBLA-ML) CMAP (PBL)
Retention: National Programs
Stock Market Game
Virtual Business Challenge
America Saves Week
Operation Enterprise
Brainbench
i-SAFE
Junior Tours
Recruitment & Retention: Celebrate FBLA-PBL Week
February 10-16, 2013
Retention: Plan Newsworthy Activities
Retention: Focus on Community Service
Retention: PD Engagement Activities
The Thursday of FBLA-PBL Week is “Professional Division Engagement Day”
Invite PD members and other business and community leaders to speak at a local chapter meeting.
Retention: Connect with National Officers
Google HangoutsRequest by e-mailing the officer you want to meet
with
Skype http://go.fbla.org/FBLASkypeRequest
QuestionsIf we run out of time and are not able to
answer your question, you will receive an individual e-mail response.
Contact us anytime at [email protected]
Connect With Us
www.facebook.com/ProfessionalDivision
www.twitter.com/ProfessionalDiv
youtube.com/fblapblinc
flickr.com/photos/fbla-pbl
FBLA-PBL Week ForumFBLA, PBL, and Professional Division
National Presidents kick off FBLA-PBL Week
Bring plenty of questions
Monday, February 11
8:00 p.m. Eastern Time