Spring2016–MKT459SocialMediaMarketingInspring2016,Dr.WalkerisofferingarareopportunitytoworkunderherguidanceonanindependentstudyclientprojectforFacebook.REQUIREMENTS:
• MusthavecompletedtheprerequisitesforMKT459(MKT304,BUS302/302L,andMKT448)byspring2016
• CompletetheApplicationProcessbyFridayDecember4thby5pmCHOSENSTUDENTS(3to5students)WILL:
• Demonstrateexcellentwrittenandoralcommunicationskills• Exhibitattentiontodetailwithabilitytobeflexible• BeabletoworkwellindependentlyANDwithothers• Showinitiativeandself-motivation(abletoresisturgestoprocrastinate)• Haveadevelopedsenseofhumorandenjoyworkingunderpressure• Takedirectionandcritiquewithastuteprofessionalism• Bewillingtoaskquestions,showcuriosity,andnudgeappropriately• Displayasenseofenjoymentforthefrustratingprocessoflearning• Workhard,playhard,studyhard
THECHALLENGE:
Create an integrated marketing campaign with the goal ofincreasingtheawarenessandconsiderationofCustomAudienceswithB2C(BusinesstoConsumer)marketingdecisionmakers.Anideal campaign will increase the awareness of the CustomAudience product and encourage B2C marketers to considerutilizing Custom Audiences at their company. The challenge is aB2B(BusinesstoBusiness)marketingeffort–thetargetaudienceisB2Cmarketers.
APPLICATIONPROCESS(readandfollowcarefully):• EmailacopyofyourDPR,currentresumeandtherationaleforwhyandhow
[email protected](withthesubjectlineSpring2016MKT459)NOLATERthanFriday,December4thby5pm.
• Studentswhoapplywillreceivefurtherinstructions
