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Vision on Smart Mobile utilizing the potential of mobile apps to reach the customer/end-user

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1. App-Awareness Becoming aware of

meaning of the Smart Mobile and linking this in a

creative manner with the own organization.

2. App-Strategy finding a match between the

existing services of an organization and the Smart Mobile channel so that mobile Apps can be

adopted as a mature channel and integrated in

the Multi Channel Strategy.

3. App-Design To create the best application possible we have to look at the

design from a user perspective.

1+2+3 = The right focus before creating apps

Right focus leads to better apps

Usability

Determine targeted processes, audience and technology

Utilize unique features mobile

Strictly Personal

Always On

Existing IT To Mobile

Determine scope

Tactics, Strategy, Concept

Brand Guidelines, Device Guidelines

App Aware

New generations of end-users have other

demands

The New World of Work

Because everyone has a smartphone, being

mobile has become a lifestyle. Having one is fashionable but most importantly using the

smartphone is a necessary communication extension for all of us. For a large new wave of

mobile people these devices will be the way to explore the internet for the first time.

Mobile phones have evolved from devices with a single functionality to simple devices that facilitate

the complex convergence of multiple

technologies. We call this evolution “Smart Mobile”; which stands for the device, but is

also true for the user, Mobile & Smart.

Platform selection

Roadmap to implement mobile apps

Phase 1 : Input

Phase 2 : Define

Phase 3 : Design

Install, integrate, test software and technologies

Information Architecture, Visual Design, Interaction Design

Submit to marketplace (appstore)

Functional Tests

Install

IntegrationTests

Phase 5 : Release

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Distribution, Packaging

Phase 4 : Build

Architecture

Shortlist Mobile Devices

Real-time information

Service Oriented

Bandwidth

Network

Online

Offline

Pre Selection Mobile Platforms

Administer

App

Concept

ProductService

TargetExternal

Internal

Tech

iPhone

Android

Other

Revenue Ad

Price Subscription

Refill

OtherWeb

Social mediaChannel

ChargeFree

Install parties and workshops

Extension

Platform evolution

Enhancements

Support new devices and

platforms

Pilot

Transition toAdministrators

Acceptence Tests

Training workshops

RequirementsEnd-Users

External

Prototype, Integration, Test

Internal

Cross Platform

Native

Context Aware

Usability Tests

Improve by reviewing feedback

Improveby mobile

New business

Existing Brand

Specific mobile featuresonly on mobile platform

Current IT tomobile platform

Integrate with 3rd party servicesor technologies for new business

Functions not related to coreprocess, strengthening brand

Supportive Entertaining

Innovative

Mature

Platform Independent

App Strategy

BusinessModels

Personas

Goals

Targeted audience

Create Mockup

App Design

Create Prototype

CreateInteractie

Design

Alternative mobile

technologies

Sensors(RFID)

Speech enabled

GPS

NFC

Whichinformation

can be accesed

Back Office

Webservices

Intranet

Internet

Split up in modules

Quick wins

Proof of Concept

DTAP

Integration dependencies

Exisiting Functionalities

New Functionalities

Browser based

Determine type of integration

Modules

Integration with existing backoffice

Agile Software Development

CustomizedCommercial of the

Shelf