Social TV: No Return to Regularly Scheduled Programming
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This is what “TV” viewing was
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But now SCREENS are the norm
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This is a typical US living room
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New PLATFORMS are emerging
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But AUDIENCE is still KING
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A few things to ponder during the talk
Facebook released a study in February 2014 that used anonymous data to show the amount of conversation on the platform around television. The study showed that nearly one quarter of all TV viewers have used Facebook to comment on a show.
Tweets that mention brands: 54% of those who recall seeing such tweets have taken action by tweeting, searching for the brand online, or considering to try the brand mentioned. This jumps to 58% when measuring actions taken by the live-TV-tweeting audience.
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Meet the Panelists
Derek Dodge Senior Director, Digital Programming Discovery Channel
Gabe Goodwin Coordinating Producer / Senior Director, Social Production ESPN
Jason Ehrich VP, Social Media Fox News
Jesse Redniss Co-Founder BRaVe Ventures
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Discovery Channel: Fast N’ Loud
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Discovery Channel: Shark Week
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ESPN: BCS Megacast #TitleTalk
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Fox News: Joan Rivers Meme
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ESPN: #WhosGonnaWin
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ESPN: #WhosGonnaWin
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ESPN: #WhosGonnaWin
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Fox News: Happy Birthday Nana!
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Fox News: #ProudAmerican
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Fox News: #ProudAmerican
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Discovery Channel: Street Outlaws
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Discovery Channel: Fast N’ Loud
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Discovery Channel: Fast N’ Loud
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