social tv: no return to regularly scheduled programming

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Social TV: No Return to Regularly Scheduled Programming Spredfast #SFSummit

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Social media is transforming the way that viewers and networks interact. Media companies are finding new ways to bring fans closer to the talent, programming, and content they love with social integrations. Fans are shaping their viewing experience—participating in social votes and second screen conversations. Tune in live to hear media leaders discuss recent innovations and share their predictions for the future of Social TV.

TRANSCRIPT

Page 1: Social TV: No Return to Regularly Scheduled Programming

Social TV: No Return to Regularly Scheduled Programming

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Page 2: Social TV: No Return to Regularly Scheduled Programming

This is what “TV” viewing was

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Page 3: Social TV: No Return to Regularly Scheduled Programming

But now SCREENS are the norm

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This is a typical US living room

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Page 5: Social TV: No Return to Regularly Scheduled Programming

New PLATFORMS are emerging

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But AUDIENCE is still KING

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A few things to ponder during the talk

Facebook released a study in February 2014 that used anonymous data to show the amount of conversation on the platform around television. The study showed that nearly one quarter of all TV viewers have used Facebook to comment on a show.

Tweets that mention brands: 54% of those who recall seeing such tweets have taken action by tweeting, searching for the brand online, or considering to try the brand mentioned. This jumps to 58% when measuring actions taken by the live-TV-tweeting audience.

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Meet the Panelists

Derek Dodge Senior Director, Digital Programming Discovery Channel

Gabe Goodwin Coordinating Producer / Senior Director, Social Production ESPN

Jason Ehrich VP, Social Media Fox News

Jesse Redniss Co-Founder BRaVe Ventures

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Page 10: Social TV: No Return to Regularly Scheduled Programming

Discovery Channel: Fast N’ Loud

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Page 11: Social TV: No Return to Regularly Scheduled Programming

Discovery Channel: Shark Week

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Page 12: Social TV: No Return to Regularly Scheduled Programming

ESPN: BCS Megacast #TitleTalk

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Page 13: Social TV: No Return to Regularly Scheduled Programming

Fox News: Joan Rivers Meme

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Page 14: Social TV: No Return to Regularly Scheduled Programming

ESPN: #WhosGonnaWin

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Page 15: Social TV: No Return to Regularly Scheduled Programming

ESPN: #WhosGonnaWin

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Page 16: Social TV: No Return to Regularly Scheduled Programming

ESPN: #WhosGonnaWin

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Page 17: Social TV: No Return to Regularly Scheduled Programming

Fox News: Happy Birthday Nana!

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Page 18: Social TV: No Return to Regularly Scheduled Programming

Fox News: #ProudAmerican

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Page 19: Social TV: No Return to Regularly Scheduled Programming

Fox News: #ProudAmerican

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Page 20: Social TV: No Return to Regularly Scheduled Programming

Discovery Channel: Street Outlaws

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Page 21: Social TV: No Return to Regularly Scheduled Programming

Discovery Channel: Fast N’ Loud

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Discovery Channel: Fast N’ Loud

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