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Social Media Success for Marketers & Entrepreneurs:
Beyond the BasicsMilena Regos
Out&About Marketing
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‣ Award winning marketing professional with 20 years of traditional and digital experience in B2C and B2B.
‣ Founder/Principal Out&About Marketing, digital marketing and social media consultancy focusing on results, word of mouth campaigns and creating long lasting relationships with customers.
‣ Frequent speaker on marketing and social media. Past appearances include 1-800-Flowers, American Marketing Association, TriNet and more.
‣ Skier, paddleboarder, mountain biker, yogi, traveler.
About Me
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More than 80% of SMBs plan to increase their use of social media
Source: Media Bistro
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But you have more important things to worry about
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These 3 systems can really help
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Add a link Select a network to send to:FacebookTwitterLinkedInGoogle+
Attach an image
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Great way to schedule ahead tweets and evergreen content
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Quick access to all your networks and important streams
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Add social networks, streams and apps
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Stay on top of the news
with HootSuite Syndicator
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Monitor your competition with a
Twitter list/HootSuite tab
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Monitor a hashtag
Set up geo-location
search for local
businesses
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Monitor and comment
on Google+ and
Instagram
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Organize your teams and networks. Set up approval process and conversations within
HootSuite
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Review all scheduled updates in one place
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Review all updates for the week
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Review all updates for the month
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Run reports from ready templates or create your own
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See your Twitter Profile
snapshot
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Check out your Twitter growth over time
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Review you Twitter
engagement metrics
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See which links are most popular / number
of clicks
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Identify influencers (Module going away)
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How many clicks did you get over time
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Brand reputation monitoring / What’s the
sentiment
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Get a snapshot of your Facebook pages directly in HootSuite
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See how you stack up against your competitors
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Connect with Google Analytics
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Use HootSuite to:
‣ Set up a social media dashboard to manage multiple accounts and social networks
‣ Advanced Twitter techniques for business success‣ Monitor Twitter lists‣ Work as a team‣ Get easy reporting
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Search for your customers on Twitter, sort them by influence and add them to a list so you can engage
in the future
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Review each
profile separately
right within
SocialBro
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Identify your influencers and the people who you influence
and engage with them
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Powerful Analytics
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Identify which tweets generate high engagement
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Review your engagement metrics and discover individual tweet metrics
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Compare your account to 2 more accounts
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Review the follower’s bio tagcloud
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Quickly follow/unfollow people
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Improve your engagement
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Discover better targeting. Convert emails into Twitter profiles.
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Use Social Bro to:
‣ Build your community
‣ Target
‣ Get powerful analytics
‣ Benchmark against your competitors
‣ Get best time to tweet reports
‣ Follow/Unfollow
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Serious measurements + some free
reports
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Understand Facebook’s engagement over time
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Get your complete Twitter picture
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Twitter engagement
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Followers activity
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Potential Impressions from brand and users
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Get a complete snapshot of all your channels
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Review engagement across social networks
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Provide a report for each network
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Review channel activity
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Influencers Engagement and Reach
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Use Simply Measured to:
‣ Measure all of your social networks in one place
‣ Get advanced analytics and know what’s working
‣ Improve your social media reach and ROI
‣ Competitive analysis and benchmarking
‣ Download to Excel or PowerPoint
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Q&AThank you!
Slides on: slideshare.net/milenaregos
For marketing & social media help: www.outandaboutmarketing.com
Twitter @milenaregos