Social Media Success for Marketers & Entrepreneurs:

Beyond the BasicsMilena Regos

Out&About Marketing

‣ Award winning marketing professional with 20 years of traditional and digital experience in B2C and B2B.

‣ Founder/Principal Out&About Marketing, digital marketing and social media consultancy focusing on results, word of mouth campaigns and creating long lasting relationships with customers.

‣ Frequent speaker on marketing and social media. Past appearances include 1-800-Flowers, American Marketing Association, TriNet and more.

‣ Skier, paddleboarder, mountain biker, yogi, traveler.

About Me

More than 80% of SMBs plan to increase their use of social media

Source: Media Bistro

But you have more important things to worry about

These 3 systems can really help

#1

#2#3

HootSuite

Add a link Select a network to send to:FacebookTwitterLinkedInGoogle+

Attach an image

Great way to schedule ahead tweets and evergreen content

Quick access to all your networks and important streams

Add social networks, streams and apps

Stay on top of the news

with HootSuite Syndicator

Monitor your competition with a

Twitter list/HootSuite tab

Monitor a hashtag

Set up geo-location

search for local

businesses

Monitor and comment

on Google+ and

Instagram

Organize your teams and networks. Set up approval process and conversations within

HootSuite

Review all scheduled updates in one place

Review all updates for the week

Review all updates for the month

Run reports from ready templates or create your own

See your Twitter Profile

snapshot

Check out your Twitter growth over time

Review you Twitter

engagement metrics

See which links are most popular / number

of clicks

Identify influencers (Module going away)

How many clicks did you get over time

Brand reputation monitoring / What’s the

sentiment

Get a snapshot of your Facebook pages directly in HootSuite

See how you stack up against your competitors

Connect with Google Analytics

Use HootSuite to:

‣ Set up a social media dashboard to manage multiple accounts and social networks

‣ Advanced Twitter techniques for business success‣ Monitor Twitter lists‣ Work as a team‣ Get easy reporting

Social Bro

Search for your customers on Twitter, sort them by influence and add them to a list so you can engage

in the future

Review each

profile separately

right within

SocialBro

Identify your influencers and the people who you influence

and engage with them

Powerful Analytics

Identify which tweets generate high engagement

Review your engagement metrics and discover individual tweet metrics

Compare your account to 2 more accounts

Review the follower’s bio tagcloud

Quickly follow/unfollow people

Improve your engagement

Discover better targeting. Convert emails into Twitter profiles.

Use Social Bro to:

‣ Build your community

‣ Target

‣ Get powerful analytics

‣ Benchmark against your competitors

‣ Get best time to tweet reports

‣ Follow/Unfollow

Simply Measured

Serious measurements + some free

reports

Understand Facebook’s engagement over time

Get your complete Twitter picture

Twitter engagement

Followers activity

Potential Impressions from brand and users

Get a complete snapshot of all your channels

Review engagement across social networks

Provide a report for each network

Review channel activity

Influencers Engagement and Reach

Use Simply Measured to:

‣ Measure all of your social networks in one place

‣ Get advanced analytics and know what’s working

‣ Improve your social media reach and ROI

‣ Competitive analysis and benchmarking

‣ Download to Excel or PowerPoint

Q&AThank you!

Slides on: slideshare.net/milenaregos

For marketing & social media help: www.outandaboutmarketing.com

Twitter @milenaregos