Download - Social Media Small Business
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Social Media for Small Businesses
Michael Hoffman, CEO
See3 Communications, www.see3.net
Social Media for Small Businesses
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Social Media for Small Businesses
Big Picture
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Social Media for Small Businesses
#1
DON’T PANIC!
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Social Media for Small Businesses
#2 Blurring Lines
Personal/Professional Inside/Outside
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Social Media for Small Businesses
#3
Social Media is Not About Technology
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Social Media for Small Businesses
1. Effective Storytelling 2. Listening 3. Transparency 4. Accountability 5. Genuine Relationships
It’s About
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Social Media for Small Businesses
Tools
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Social Media for Small Businesses
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Social Media for Small Businesses
Listening/Search Tools: Google Reader, Google Alerts
Web Tools: Google Analytics, Feedburner
Blog: Wordpress, Tumblr, TypePad, Blogger, LiveJournal
Social Conversation: Twitter, Email
Social Profile: Facebook, MySpace, Ning, LinkedIn
Social Bookmarking: Del.icio.us, StumbleUpon, Digg
Media Sharing: YouTube, Flickr, Vimeo, SlideShare
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Social Media for Small Businesses
Case Studies
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Social Media for Small Businesses
Case #1: Caminito Argentinean Steakhouse
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Social Media for Small Businesses
Blog: Customers can see steak recipes and other information for food lovers
YouTube Channel: Customers can watch “how to” videos on YouTube from a master chef
Key Takeaway: Establish Your Expertise
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Social Media for Small Businesses
Yelp: The Carminitos team monitors their Yelp profile and other user feedback to build and maintain relationships, as well as empower evangelists
Key Takeaway: Build Relationships
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Social Media for Small Businesses
Case #2: Joffrey’s Coffee and Tea Company
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Social Media for Small Businesses
Blog: The Joffrey’s team targeted specific bloggers and blog readers, working to build and maintain relationships with them through product samples and active interaction
Key Takeaway: Leverage bloggers and make your product relevant offline
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Social Media for Small Businesses
Great. But what can I do right now?
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Social Media for Small Businesses
1. Get Google Analytics 2. Create Google Alerts 3. Start Twitter account
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Social Media for Small Businesses
www.see3.net