Download - Social media for sales
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social for sales
a primer
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communications breakdown
phone• eas, direct
contact difficult• defenses up• they have
“scripts” too• unpublished #s• add more
email• low visibility• easy to ignore,
delete• spam filters• impersonal• typically-slow
responses
social• world they
choose to inhabit• no gatekeepers • ego capital
– ever google yourself?
• lack of competition
Flickr photo credit: samantha celera
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why make the effort?live where they live
humanizing the value prop
more channels = meaningful relationship
share-of-mind
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EMAILSPHONE CALLSEVENTS
MEETINGSDEADLINES
REPORTSFAVORSCOWORKERS
(whitespace)
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add dimensions
you call…
you send…
you engage…
Flickr photo credits: Selma90, DHDesign
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the influencer
the comment
the result
social proof
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(blog comments get you on their radar)
rareshow your expertise
show your interest
links build traffi c
tip: talk about theircontent, not our brand
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twitter: unparalleled access
everyone on twitt er…
…checks @replies & retweets
…reads DMs
…checks which l ists they ’re on
(Fl ickr photo credit: Jen_Mo)
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top 4 twitter tips
1. be conversational
2. share good content (besides ours!)
3. rt it if you like it4. add value
(flickr photo credit: L*u*z*A*)
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finding people on twitter
usually as easy as Googling “first name last name twitter”
Search for people at X company using TweepSearch
Search for niche/industry lists with Listorious
(flickr photo credit: caitlinburke)