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Making the Internet work for YOUdd
Social Media for Event Planners
How to leverage the Internetfor your events (and have fun doing it)
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Mastering the art of online Communicating, Community building and Playing
http://www.flickr.com/photos/wwworks/2472230611/in/set-72157604937275376/
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What we’ll talk about
•Social Media tools
•The online event cycle
•5 things you can do today
http://www.flickr.com/photos/64251830@N00/351876663/
Find this presentation:www.slideshare.net/happykatie
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Social Media is a Conversation between actual HUMANS!
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Tell your Story and people will listen
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No really...Why do I actually care about the Web?
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It’s all about a balanced approach
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Cost-effective and far-reaching tools
•Facebook = $0
•MySpace = $0
•Wordpress = $0
•Twitter = $0
•YouTube = $0
•Ning = $0
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(Incredibly) Low barrier to entry
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So let’s talk tools(this is the part where I try to turn you into geeks)
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http://www.flickr.com/photos/jfchenier/76721307/
(remember, it’s all about the Story)
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Jumping into the Blogosphere
• Your online home base
•Position your brand
• Share brain candy
• Promote others
Blogs: Community Building through Social tools
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Customizable Blog templates to match your BrandBlogs: Community Building through Social tools
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Event marketers share the lovewww.eventmarketing.zvents.com // http://eventmarketing.typepad.com
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Mom 2.0 Summit - conversational promotionwww.mom2summit.com/blog
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Blog bling: You DO need those ‘Stinkin’ Badges’
(Make your brand portable)
Blogs: Community Building through Social tools
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Twitter includes others in ongoing dialogue
Main: www.twitter.com
Event Marketer on Twitter: www.twitter.com/SimonFord
Micro-Blogs: Community Building through Social tools
www.twitzu.com
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Flickr - Photo sharing, networking + eye candySocial Networks: Community Building through Social tools
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YouTube - Harness the power of P2P discussionSocial Networks: Community Building through Social tools
http://www.youtube.com/user/PlanYourMeetings
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Facebook - Not just for college kids
•Fan pages and Groups ROCK!
•Be a leader and connector
•Create buzz for events / campaigns
•Brand exposure with Facebook ads
Main: www.facebook.com Houston Zoo on FB: www.facebook.com/pages/Houston-Zoo-Inc
Social Networks: Community Building through Social tools
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Your Facebook profile at a glance
• Flesh out your profile
• Be picky on who you connect with
• Re-purpose other content
• Add ALL of your Social Media links
• Be fun and interesting
Social Networks: Community Building through Social tools
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Why you should care about Facebook
670 members
230 ‘yes’348 ‘maybe’
Social Networks: Community Building through Social tools
Bill Erickson :)www.billerickson.net
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MySpace = meh...
Main: www.myspace.com
Houston musician Andrew Karnavas: www.myspace.com/andrewkarnavas
Social Networks: Community Building through Social tools
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Free social event promotion sites
http://upcoming.yahoo.com/ www.eventful.com
www.eventbrite.com www.facebook.com
Social Networks: Community Building through Social tools
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Behold, Slideshare!!!
www.slideshare.net/happykatie
Social Networks: Community Building through Social tools
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The Social Media Event Cycle(Draaaaaaw out your event planning magic)
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Step 1:Start Listening
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What are people saying to/about you?
www.google.com/alerts Email updates for your company
name and keywords
www.technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates
you
http://search.twitter.com Search for what you care about
on Twitter
Step 1: Start listening!
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Addictive and essential Google Reader: www.google.com/reader
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Step 2:Set up your
response + promotion vehicles
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Know thy audience and connect where THEY areStep 2: Set up your response + promotion vehicles
???????????? ???????????? ????????????
????????????
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Beef up your Personal BrandStep 2: Set up your response + promotion vehicles
????????????
Happykatie!
• Keep it consistent EVERYWHERE
• Create an Avatar
• Add important links / personal brands to your email footers
• Promote your employee Personal Brands (www.schipul.com/happykatie)
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Poll your company or hire a savvy internStep 2: Set up your response + promotion vehicles
????????????You are a Digital Immigrant.
You could use a Digital Native.
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Step 3:Start spreading the news...
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Now... do what you do best!!Step 3: Start spreading the news
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www.flickr.com/photos/53203629@N00/3173463874/
Keep it Consistent and ConnectedStep 3: Start spreading the news
• Tie it all in together
• Put your SM links in your email footer
• Re-purpose your content
• BADGES!!!
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Stay pro-active and responsiveStep 3: Start spreading the news
• Keep an eye on your Alerts and respond!
• Give props (with links) to vendors, volunteers and others
• Promote other events and people
• Keep it light and interesting
• FREE STUFF WORKS!!!!
Power to the People
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Interact, poll and play with your Community
www.intensedebate.com
www.polldaddy.com
www.polleverywhere.com
www.chipin.com
Step 3: Start spreading the news
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Step 4:Update as the action happens
(What’s the buzz, tell me what’s a-happenin’)
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Make them feel like they’re there (even if they aren’t)Step 4: Update as the action happens!
Flip video camerawww.theflip.com
Vimeo video site
www.vimeo.com
3,070 photos and videos
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Find your rock stars and let them help youStep 4: Update as the action happens!
1,669 words of live Blogging(in only one post)
www.happykatie.com
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Step 5:Follow up fun time
(interaction, interaction, interaction)
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Tie it all together and keep the Buzz goingStep 5: Follow up fun time! (interaction, interaction, interaction)
http://www.flickr.com/photos/53611153@N00/2602728681/
• Follow up while the iron is still hot (the Internet moves on quickly)
• Newsletter, Blog posts, Facebook group and event postings
• Take time to thank individually (Flickr photos, Blog posts, etc.)
• Keep an eye on your alerts for new opportunities to connect
• Be creative!! Start the drumbeat for the Next Big Thing
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People love pictures and fun stuff - give them thatStep 5: Follow up fun time! (interaction, interaction, interaction)
http://flickr.com/groups/sxsw08/
http://www.youtube.com/watch?v=Jfn9pzgtkc0
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Your Homework
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5 things you can do TODAY!
1. Start listening (Google Reader + Alerts)
2. Develop your Personal Brand
3. Join Facebook (www.facebook.com)
4. Find your rich media niche + work it!
5. Recruit an internal guru (or an intern)
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http://www.flickr.com/photos/66125582@N00/457743309/
Thanks for participating - see you online :)
Katie Laird // Strategic AdvisorSchipul - The Web Marketing Companywww.schipul.com
Email: [email protected] Personal blog: www.happkatie.com Flickr: www.flickr.com/happykatie Twitter: www.twitter.com/happykatie
Find my presentation today!www.slideshare.net/happykatie