10 SEO Tips For Event Planners

Search Engine Optimization

SEO consists of strategies and tactics that make a website search-engine friendly in order to rank highly in search engine result pages (SERPs).

Here are 10 tips to get you started

Optimize Your Title Tags

The title tag is the name of your website, and is featured heavily in Google results.

It should be optimized with relevant keywords

Remember to keep it under 60 characters

Avoid keyword stuffing

Content is King

Search engines reward high quality content

Make sure all your event website pages have unique content

Quality content = engaged visitors and more time spent on site = higher rankings

Engaging Pictures

Pictures are more engaging than plain text

Make sure your images have an ALT Tag

An ALT Tag is a text alternative for images. Because Google can’t see the images it needs this text

Avoid naming images as img12345.jpg Instead, name them eventcompany-eventname.jpg

Concise URLs

URLs should be short and descriptive

Include relevant keyword based on content on the page

Avoid keyword stuffing

Optimized Anchor TextThe anchor text is the clickable text on a website

Search engines use it to assess the link’s value

It needs to be keyword optimized in order to associate content appropriately

For example: if a website is linking to your event page, make sure the anchor text used in the link is something like “Summer Music Festival” as opposed to “Event Company Name”

Are You Social?

Make sure your event website is equipped with social plugins, Facebook and Twitter at the very least

Allows for easy sharing of content

Helps build your social graph and expands reach

Unleash Your Inner Writer

Blogging is a great way to generate high quality content

Helps build online reputation within your industry

Keeps attendees informed throughout the year

Search engines love blogs!

Utilize Social Networks

Make sure you have profiles on all the major social media websites

The more high quality content you post, the higher your chances of appearing in search results

Leverage Local Publishers

Add your event to local publishers like BlogTo (Toronto), Funcheap SF (San Francisco)

Local listings builds credibility and generates awareness for your event

Higher chance of appearing in search results of local event keywords via publishers

Link Outreach

Reach out to authoritative industry blogs/websites for a feature request with a link back to your event website

Do the same for them

Builds link popularity and online reputation