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Social Media for Development
Day 1: August 7, 2013National Computer Institute
Ruben Canlas Jr
Based on materials originally developed by Emmanuel Lallana, PhD
for UN AP-CICT
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3. Social Media as a Development Tool
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ICT for Development (ICT4Dev)
The use of ICT to facilitate integrated approaches and cost-effective scalable solutions in key sectors of development, such as:
• Poverty reduction
• Education
• Health care
• Natural resources management
• Disaster risk management.
Social media for development (SM4D) is a subset of ICT4Dev
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Another way to put it
ICT in general, and social media in particular, are tools for “advancing the richness of human life”
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Puddle gives everyday people the
opportunity to own a small virtual
“bank” with their friends—no fees and
no applications. Users decide on
interest rates, who can be members,
and who can borrow money. The best
part: profits made from the interest
rates paid by borrowers are distributed
among group members.
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Ideo tackles big social problems
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Possibilities for Philippines
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Possibilities for Philippines
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Google discovered it could predict flu trends by tallying search keywords
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• The idea behind it is to pool our own individual little funds to help these children get to school safe and dry.
• Initially, donate yellow school boats •Evolved to providing school supplies, medical/dental missions, scholarships and livelihood programs.
http://www.yellowboat.org/
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Group Exercise• Visit yellowboat.org now
• Click through various sections and discuss what strikes you about the site:
• Would you donate to them? Why/why not?
• What elements of the site compel you to help out?
• Would you invite others to visit the site? What parts of the site make it easier for you to do this?
• Do they have Facebook and Twitter?
• Based on your discussions, what would you say are the elements of a good campaign using social media?
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Group Work
• Report on how a government agency (preferably your agency) uses social media.
• Identify 3 key strengths
• Identify 3 key limitations or potential uses
• 3 Slides only
• Restrictions and Options
• Agencies in other countries are allowed (only if your agency doesn’t have a social media presence)
Reporting on Day 2
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Individual Work
• Do any 3 of the following:
• Facebook: Create an advertisement (go through the steps but don’t pay).
• Twitter: find tips on how to improve your effectiveness on Twitter. If you don’t have an account yet, open one.
• Read about Hootsuite. Sign up and try it out. Demonstrate what it could do.
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