part one social media presentation1

PART ONE

WHAT IS SOCIAL MEDIA?

WWW.WORKWITHRANDA.COM


WHAT IS SOCIAL MEDIA?


Social Media is media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to transform and broadcast media monologues into social media dialogues. They support the wealth of knowledge and information and transform people from content consumers to content producers.


The Effects of Social Media


Social Media has been modernized to reach consumers through the internet. Social media has become appealing to big and small businesses. Credible brands are utilizing social media to reach customers and to build or maintain reputations. As social media continues to grow, the ability to reach more consumers globally has also increased.


Quick Example…


Twitter, for example has expanded its global reach to Japan, Indonesia, and Mexico, among others. This means that brands are now able to advertise in multiple languages and therefore reach a broader range of consumers. Social media has become the new "tool" for effective business marketing and sales.

http://en.wikipedia.org/wiki/Twitter


Types of Social Media


Concepts, slogans, and statements with a high memory retention quotient, that excite others to repeat.


What Comes to Mind…


You’re in good hands with…


ALLSTATE INSURANCE


What About this?


I’m Lovin’ It…


McDonalds


OK...One More!


Ton’s of Rollbacks…


You guessed it!


WALMART


Another type is...

GRASS-ROOTS MEDIA


Grass-Roots - direct action information dissemination such as public speaking, installations, performances, and demonstrations.


ELECTRONIC MEDIA


Electronic media - with 'sharing', syndication, or search technologies (includes internet and mobile devices).


PRINT MEDIA


Print media - designed to be re-distributed


FORMS OF SOCIAL MEDIA


Social media can take many different forms, including Internet forums, weblogs, social blogs, podcasts, pictures, video, rating and social bookmarking.

http://en.wikipedia.org/wiki/Internet_forum

http://en.wikipedia.org/wiki/Blog

http://en.wikipedia.org/wiki/Social_blogging

http://en.wikipedia.org/wiki/Podcast

http://en.wikipedia.org/wiki/Video

http://en.wikipedia.org/wiki/Social_bookmarking


Easiest Places to “Get Started”


Popular networking sites including MySpace, Facebook and Twitter are social media’s most commonly used sites for socialization and connecting friends, relatives, and employees.


Here Are Some Statistics


Social networking now accounts for 11 percent of all time spent online in the US. A total of 234 million people age 13 and older in the U.S. used mobile devices in December 2009. Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day. Over 25% of U.S. internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% a year before.


HOW DO I ATTRACT THEM TO ME?

COME BACK NEXT WEEK AND WE WILL DISCUSS USING “ATTRACTION MARKETING”


My Personal Branding Video

part one social media presentation1

Documents

social media dialogues

forms of social

social blogs

social interaction

effects of social

types of social

social networking sites

electronic media