Download - Social Media for Change Makers
Social Media for Change MakersBy Corinne Cavanaugh
Agenda
1. What’s happening in social media advocacy
2. What creates social media success?
3. How you personally can help
4. How you as a business leader can help
Note: This presentation has been slightly adapted for
SlideShare. No storytelling, or animation included!
What’s happening on
Facebook?
+What’s Happening?
What’s happening
on Twitter?
What is Twitter?
What is Twitter?
Why?
+Example: Obama #My2K
live Twitter Q&A
President Barack Obama participates in a Twitter live question and answer session. (Official White House Photo by Pete Souza)
+Example: Obama #My2K
+Example: Obama #My2K
http://www.whitehouse.gov/my2k
What power does social media have for advocacy?
+Power to Organize
http://www.npr.org/2011/09/12/140402430/japanese-seniors-send-us-to-damaged-nuclear-plant
+Power to Create Awareness
Power to Create Change
Blog called Neverseconds
What creates social
media success?
1. Shareable Content
Creates consistency across all mediums
Makes it easy to spread the word
Gets attention
1. Shareable Content
“Sneezers’ are at the core of any ideavirus. Sneezers are the ones who, when they tell ten or twenty or 100 people about an idea—people believe them”
- Seth Godin
2. Advocates
2. Advocates
2. Advocates
What can we do to
help?
+DC highlight: End Polio
Rotarians attend senate briefing and meetings on the Hill.
Panel and discussion at the BMGF
Groups discussing polio eradication advocacy:Global Health Council, Global Impact, World Heath Organization, UN Foundation, Gates Foundation, Global Poverty Project, Center for Disease Control, Rotary.
Take action 1.Like + comment on posts
- Rotary 5030 Facebook Page- Rotary Intl. Facebook Page- End Polio Now Facebook Page- Rotary Intl. LinkedIn Group
2. Share the posts.- To your accounts- To groups you are in
From your
Personal account.
The average person on Facebook
has 2 0 0 f r i e n d s .
What can Change Makersdo right now to help End Polio?
Volunteer your skills/resources to create content
(let’s talk)
Like the End Polio Now Facebook page for the
latest content then Like and Share frequently to
your own account.
What can Change Makersdo right now to help End Polio?
Know a house or senate representative? Build a strategic relationship (see Steve Crane during the conference).
Volunteer your face/name on camera (sign up sheet available here).
Thank you, Corinne Cavanaugh
Actions speak louder than words.Like, comment and share posts from any (or all!) of these:
- Rotary 5030 Facebook Pagehttps://www.facebook.com/pages/Rotary-International-District-5030/
165932646788411
- Rotary Intl. Facebook Page
https://www.facebook.com/rotary
- End Polio Now Facebook Pagehttps://www.facebook.com/pages/End-Polio-Now/78976274836
- Rotary International LinkedIn Grouphttp://www.linkedin.com/groups/Official-Rotary-International-Group-858557
